Connected CE and Platforms

As the 4K television market continues to grow, and pricing becomes more consumer-friendly, many wonder if now is the time to buy. In a recent article for the  Wall Street Journal , Parks Associates director of research,  Brett Sappington  says that while 4K is indeed growing, it’s better to wait to buy. In fact, Parks Associates research forecasts that 4K TVs will reach 80% adoption over the next 10-12 years. To enjoy the true benefits of 4K, three things need to...

Research released by Parks Associates this week shows that 86% of Roku owners compared to 77% of Apple TV owners use a subscription OTT service of any kind. Additionally, 75% percent of Roku owners use Netflix, while 63% of Apple TV owners use it. This research will be a key aspect in Parks Associates' participation in the 2014 NAB Show, where the research firm is hosting two Disruptive Media Conference Sessions. Brett Sappington, Director of Research for Parks Associates,...

New research reports from Parks Associates take an in-depth look into the trends and technologies shaping the smart home, Internet of Things, video, and digital health landscapes. In five new reports released this week, the firm provides analysis, data, and forecasts into each market, finding that consumers are now more connected than ever. The research shows that 75% of U.S. homes have broadband, and over 80% of these households have a home network. Over 60% own connected...

Companies are waging platform wars on a variety of fronts: digital media and apps, social networking and messaging, commerce and advertising, payment and artificial intelligence. Each player is fighting hard because it knows each new product and feature, each device iteration and software upgrade, along with related content and service updates, are critical to the end user's experience. The richer the experience, the higher the value a company can earn from its loyalists. But how...

Parks Associates' special 4K technology research predicts the growth rate of 4K televisions will have a similar path as HDTVs. Over 82% of U.S. broadband households now own an HDTV, and Parks Associates forecasts that 4K TVs will reach 80% adoption in the next 10-12 years. This faster growth rate is attributed to falling prices for 4K technology. In fact, the research firm notes that within the next 2-3 years, 4K televisions will reach mass-market pricing, which will be a major...

During TV Connect in London , Parks Associates announced research that shows consumers want and expect the same TV viewing experience throughout their home, regardless of the device they choose and the service offered. This means that expectations remain high no matter if the service is OTT, managed operator network, satellite, or any other type of delivery mechanism. Brett Sappington , Director of Research at Parks Associates, is attending TV Connect this week. He will be speaking...