Research Analyst - Heather Way

Heather Way

Research Analyst

Heather Way studies digital media advertising services and platforms as well as consumer research focusing on digital entertainment, digital media habits, and consumer purchase processes.

Prior to joining Parks Associates, Heather worked in the Dallas-Fort Worth media market for thirteen years, holding positions as Director of Advertising, media planner and buyer, national sales representative, and training coordinator. Most recently, Heather taught as an adjunct professor in the Department of Radio, Television, and Film at the University of North Texas.

Heather earned an MS degree in Radio, Television, and Film from the University of North Texas, Denton, Texas, and holds a BS in Mass Communications from East Central University, Ada, Oklahoma.

INDUSTRY EXPERTISE: Digital Media, Emerging Advertising Technologies, and Digital Video Advertising