Digital Health

Parks Associates recently released new consumer data examining the impact of technology on the healthcare needs of U.S. consumers. The report, which includes 2,500 consumers in U.S. broadband households, finds that the top three digital health activities over the past year include looking up health information online, using a provider or insurer's website, and using websites for appointments, lab results, or prescriptions.

Healthcare providers and insurers, drug companies, m ...read more

Parks Associates today announced the dates for the inaugural Connected Health Summit: Engaging Consumers. The event, taking place September 4-5 in San Diego, will focus on the consumer-centric health and wellness markets, as well as emerging technology within mobile health and healthcare IT. Interactive panel discussions with industry leaders and Parks Associates analysts will discuss increasing consumer engagement, producing better care outcomes, and growing revenues and buil ...read more

In a recent Forbes article, John Nosta writes about the future of digital health as he sees it. Basing his commentary on a Seinfeld episode, Nosta writes that wearable technology—like the FitBit—won't be around for very long. Outlining different fads that will come and go—first wearables, then dermals, then consumables—Nosta concludes that it will be the emerging technology you don't see that will stick.

"It’s the sensor that’s built into your life and not attached to it. It’s ...read more

I left the 2014 Consumer Electronic Show with a WOW for all the wearable gadgets. There may be 200 credible watch brands in the world but the smartwatch sector will easily top that number. The digital watch market is opened up for the tech industry—the intense interest comes from not only large consumer electronic brands such as Samsung, Apple, LG, and Sony, but also brands in the fashion and fitness businesses.

Since January, there has been non-stop news of smartwatch devel ...read more

Parks Associates, HIMSS, and Intel-GE Care Innovations™ are co-hosting an upcoming webinar, "Extending Care to Drive Behavior Change," on Thursday, February 13 at 2p.m. EST (11am PST).

As the demand for healthcare increases, the need for providers to offer tailored services to patients becomes increasingly important. New initiatives in telehealth and remote care provide expanded services to patients while decreasing costs for providers.Additionally, new next-gen cloud-based ...read more

According to research, patients are demanding more interactive solutions. In fact, 30% of consumers who visit health websites are very interested in communicating with an online physician other than their primary care doctor. The healthcare industry is shifting to a consumer-centric model in order to meet patients’ needs, and the industry sees an opportunity to cut costs.

The new whitepaper, “The Real Healthcare Changes On The Way,” examines the trends driving changes in the he ...read more