Research & Analysis
for the digital living technologies

Parks Associates sells market research reports and industry analysis regarding advanced residential products and consumer perceptions about these products and services.

Research is conducted through interviews, secondary research, quantitative and qualitative consumer research, focus groups, and trend analysis.


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  • Consumer Decision Process Service

    An ongoing research service that examines consumer buying habits and determines the critical factors that influence or inhibit a purchase.

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Consumer Research Projects

  • Consumer Demand for Technical Support Services
    The third installment in Parks Associates' groundbreaking tech support research provides data on consumer need for and interest in premium technical support services.
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  • This study provides segmentation of mobile consumers based on usage patterns, media preferences, and pricing tolerance.
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