Benefits of Research Service

This ongoing research service provides vendors and retailers with a quantifiable understanding of the factors which most influence product and brand purchases. Specific uses of this service:

• Optimizing the marketing mix to maximize impact
• Positioning the right product to the right buyer segment
• Understanding what messaging will most influence target markets

Key Topics

• Segmentation by all major demographic attributes
• Brand strength and importance of brands
• Most important sources of information
• Point of purchase (online and physical)
• Most important product-specific features
• Consideration, shopping, and purchasing triggers
• Retail environments and their effects on purchasing
• Buying incidence and intent to purchase
• Demographic, technographic, and product ownership segmentation

Deliverables

Parks Associates surveys U.S. broadband households and will add surveys of other countries to the CDP service based on client interest. Information on consumer behavior is captured in annual online surveys and included in multiple deliverables:

The Annual Survey (2Q survey of 10,000 U.S. broadband households)

• Bottom Line: Analysis and Recommendations
• Resource Rook: Survey Results on all CE buyers
• Product “Deep Dive” Reports: Buyer details on products (except early-stage products)
• Purchase Index: Relative Strength of Product over Time

1H 2010 and Summer Update (3Q survey of 2,500 U.S. broadband households)

• Bottom Line: Analysis and Recommendations
• Resource Rook: Survey Results on all CE buyers
• Purchase Index: Relative Strength of Product over Time

Consumer Decision Process: Trends and Brands (3Q Consumer Segmentation & Topical Research)

Holiday Intentions (4Q survey of 2,500 U.S. broadband households)

• Bottom Line: Analysis and Recommendations
• Resource Rook: Survey Results on all CE buyers
• Purchase Index: Relative Strength of Product over Time

Analyst Inquiry

Upon request, Parks Associates provides consulting, additional reports and cross tabs, and answers to specific research questions.
NOTE: For all surveys, Raw Data in SPSS are available in addition to reports.

Options

Clients can subscribe to receive all deliverables specific to a single product category.

Full-service CDP subscribers can then add additional product categories.

Clients can also purchase the individual pieces a la carte within the CDP service. Size the Package to Your Market Needs – CDP clients can purchase one or more product categories, and they may also purchase results for one or more countries.

This subscription service provides detailed analysis of purchase intentions and actual purchase behavior for multiple product categories. Clients can pick one or more of these product categories as part of their service.