In The News

Parks Associates research says in first-quarter 2014, U.S. broadband households watched roughly three hours of online video per week on each of three platforms: mobile phone, tablet and connected TV. Connected TV viewing has rapidly climbed from 2.3 hours per week in first-quarter 2013. Mobile phone and tablet video usage have seen more modest rises.

Parks says 81 percent of U.S. broadband households watch video on a TV set, while 60 percent watch content on a computer, 31 p ...read more

Roughly 42 million US households will have a smart TV by the end of 2014, accounting for 35% of the country’s 119 million TV households, according to Parks Associates.

The research, presented at the IAB Advanced TV Town Hall event in New York yesterday, claims that by 2018, 70% of all US TV households will have a smart TV.

“This platform, combined with demand for TV Everywhere, is forever changing the concept of TV. These changes naturally impact the advertising business ...read more

Amazon is getting into every business concept on Earth. Not just dry goods online, but fresh grocery delivery in more markets. It's on a tear signing up people for Prime memberships, and I just spotted one astounding data point from Parks Associates. Fully 20 percent of people in America with a broadband connection have signed up to use the Amazon streaming media app on their TVs, computers or tablets. That's insane! From zero a couple years ago, Jeff Bezos now has a direct conn ...read more

New 1Q 2014 research from Parks Associates shows TVs are outpacing computers as the key platform for Internet video.

Parks Associates analysts find that 81% of US broadband households watch video on a TV set, while 60% watch content on a computer.

In the first quarter of 2014, US broadband households watched roughly three hours of online video per week on each platform, but the amount of online video consumed on a TV is increasing, up from 2.3 hours per week in 1Q 2013, ...read more

Microsoft has been quiet on the home automation front for about a decade, but the software giant is finally taking action with an unusual bedfellow: Insteon, the technology created by leading home technology distributor Smarthome.

During the Parks Associates Connections conference this week, Dada offered CE Pro the first glimpse of the new Windows 8 app, featuring the tile interface that so many people love … or hate.

From the article, "Microsoft Picks Insteon as Home Au ...read more

The Internet of Things, the connectivity of devices, systems and services in today’s interactive world, makes the connected home possible. But if those smart home devices don’t work because of even just one glitch in the connected system, attrition rates will rise.

That was the concern voiced in a webinar this spring titled “Supporting the Connected Home: Preventing the Internet of Broken Things.” The basic message of the webinar, hosted by Parks Associates, a market researc ...read more