Broadband TV News

New 1Q 2014 research from Parks Associates shows TVs are outpacing computers as the key platform for Internet video.

Parks Associates analysts find that 81% of US broadband households watch video on a TV set, while 60% watch content on a computer.

In the first quarter of 2014, US broadband households watched roughly three hours of online video per week on each platform, but the amount of online video consumed on a TV is increasing, up from 2.3 hours per week in 1Q 2013, ...read more

Amazon has made significant gains in the OTT video market as nearly 20% of all US broadband households now have an Amazon Prime Instant Video subscription, according to Parks Associates.

The Q1 2014 survey of 10,000 US broadband households finds the annual growth rate for Amazon Prime subscription averages over 55% since 2012, compared to a 16% year-over-year growth for Netflix service subscriptions.

“Roughly 50%-60% of US households using connected CE devices subscribe ...read more

Parks Associates reports pay-TV penetration remains fairly steady at around 85% of US broadband households but OTT video use is increasing on multiple devices, particularly with younger viewers.

Nearly 40% millenials consider online video the most important source for video content, according to Parks Associates’ new report Trends in Content Licensing.

“Pay-TV subscriptions remain high among Millennials, but at the same time, nearly 40% in this age group consider online ...read more

4K TVs will follow a similar, but faster, growth pattern as HDTVs, which have reached 82% of US broadband households after 15 years on the market.

The research 4K Today: Bringing Ultra HD to Market, from Parks Associates, predicts 4K TVs will reach mass-market pricing in the next two to three years and top 80% of households in approximately 10-12 years.

Parks Associates analysts note 4K will initially be delivered via OTT, with companies like Netflix, Comcast, and Amazon ...read more

Over 50% of US broadband households now use paid OTT video services, either subscription or transactional, according to research from Parks Associates.

The firm also notes 37% of consumers 18-24 say online video is their most important video source.

“Parks Associates research shows 45% of US broadband households subscribe to a paid online video service, with younger consumers such as Millennials more likely than older consumers to use OTT services,” said John Barrett, di ...read more

Roughly 29% of US broadband users watch video on a mobile phone monthly, with the average user watching 1.7 hours of video on a mobile phone each week, according to Parks Associates.

Since 2008, revenues from voice services for the top-four US mobile network operators (MNOs) have declined 6%, while data revenues have grown 129%,” said Harry Wang, director, Health & Mobile Product Research, Parks Associates.

“Mobile data revenues will be key to offsetting stagnant growth ...read more