As the 4K television market continues to grow, and pricing becomes more consumer-friendly, many wonder if now is the time to buy. In a recent article for the Wall Street Journal, Parks Associates director of research, Brett Sappington says that while 4K is indeed growing, it’s better to wait to buy. In fact, Parks Associates research forecasts that 4K TVs will reach 80% adoption over the next 10-12 years.

To enjoy the true benefits of 4K, three things need to be present: the television, the content, and a way to get the content to the TV. While the technology is there, content production for 4K TVs is only just now getting under way, Currently, no U.S. pay-TV services or broadcasters offer it, either on-demand or as a TV channel option. This lack of content is due to difficulties in getting the content to the TVs—it requires broadband service of at least 15 mps Internet speeds to stream, and inconsistencies in service can cause additional problems.

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4K technology will be a key topic at the 2014 CONNECTIONS Conference, taking place this week (May 13-15) in San Francisco. The sessions “Tomorrow’s Set-Top Boxes,” “The Changing Role and Revenue Potential of Connected CE,” and “OTT Services in Pay-TV World” will all address the 4K market. Additionally, Charles Cheevers, CTO, Customer Premises Equipment at ARRIS, will discuss 4K tech in his keynote address on May 14.