Manager, Consumer Research - Yilan Jiang

Yilan Jiang

Manager, Consumer Research

Yilan currently studies the digital entertainment industry with a focus on consumer digital media habits and trends in multimedia application and services. She also assists other Parks Associates analysts in a wide range of research projects. She has worked on numerous primary consumer and industry research projects, including conducting global consumer research on digital technology trends and adoption.

Yilan earned her MA in economics from University of Texas at Arlington and BA in economics in Nankai University, P.R. China.

INDUSTRY EXPERTISE: Consumer research and adoption patterns, PC Usage, Multimedia Applications and Services on Fixed CE Platform and Mobile Devices, Internet Applications