Connected Home Systems and Controls

Parks Associates analysts are following the AT&T and DirecTV deal closely. From our 1Q 2014 survey, we have data showing:

• Just under 1% of broadband households have DirecTV service from AT&T though an old partnership agreement where AT&T offered bundles that included DirecTV.
• 1% of BB HHs have DirecTV pay-TV service and both mobile phone & broadband service from AT&T.
• 3% of BB HHs have DirecTV and broadband service from AT&T.
• 3% of BB HHs have DirecTV a ...read more

This week, Parks Associates announced a new research venture that will look closely at the connected home market in several Western European countries. The consumer research, Emerging Power of IoT in Europe, will look at several key topics:

• Entertainment, Content Distribution, and New Services
• Smart Home, IoT, Energy Management Solutions
• Connected Devices & Support Services

This research will analyze the different aspects of each market, evaluating consumptio ...read more

Parks Associates, in conjunction with Verisure, will be presenting IoT and smart home data in a complimentary webinar, April 23, 2014. The event will take place at 3 PM Central European Time (CEST) / 8 AM Central Time (U.S.).

Parks Associates research shows broad consumer interest in smart home services, with interest at 33-48% of all U.S. broadband households for smart home devices ranging from remote door locks to alarm detectors. However, there is not a single, concise va ...read more

In the latest Consumer Analytics newsletter, Parks Associates revealed new information regarding adoption rates of smart home systems. Conventional wisdom holds that lowering up-front costs in favor of a long-term service contract leads to higher adoption rate. However, this was not the finding for smart home packages—which might include home energy management and home security bundles.

The research firm reveals that most of the consumers willing to purchase a smart home sys ...read more

Parks Associates recently published two consumer research reports that focus on the state of the home energy and home control markets. The reports, Expanding Residential Demand Response Adoption and Winning Business Models from a Consumer Perspective, analyze the current market demand as well as strategies that could expand consumer participation and adoption in both markets.

The home energy management report finds that 37% of U.S. broadband households are “very likely” to part ...read more

Parks Associates President, Stuart Sikes, will be presenting new consumer survey results on smart home systems at the South by Southwest (SXSW) conference in Austin, TX. Sikes will be speaking at the Connected Home Developers Garage, taking place March 8-9.

Among the research Sikes will be presenting include potential revenue sources for smart home system developers. Parks Associates finds that between 57% and 73% of likely smart home buyers are interested in purchasing upgrade ...read more