Access and Entertainment

New 1Q 2014 research from Parks Associates shows TVs are outpacing computers as the key platform for Internet video. Parks Associates analysts find that 81% of U.S. broadband households watch video on a TV set, while 60% watch content on a computer.

The research also shows:

• U.S. broadband households watched roughly 3 hours of online video per week on both a PC and TV, but the amount of online video consumed on a TV is increasing, up from 2.3 hours per week in 1Q 2013 ...read more

In a recent article for E-commerce Times, Parks Associates director of research Brett Sappington discussed the role of the user interface (UI) in video content. The interface represents the main way a consumer interacts with a video service, so having a good experience with the UI becomes key in winning over customers.

The UI also allows consumers to find the content they want to see. Several video services and OTT providers have developed their own methods for helping users ...read more

New Parks Associates consumer research examines the trend toward original content and how it impacts consumption and brand perception. The research firm finds that new technologies and content options are driving changes in digital media consumption. In the video market, online video sources are now becoming important sources for content, especially for younger consumers. The disruptive forces behind this shift are also affecting other aspects of digital media, including music ...read more

Nearly 30% of AT&T pay-TV subscribers are aware of the TV Everywhere services they receive as part of their U-verse pay-TV service, compared to the industry average of 21%, according to new research that Parks Associates is announcing today.

The VP of U-verse is giving the opening keynote at the CONNECTIONS Connected Home Conference in San Francisco next month. GW Shaw will present "Differentiating TV with Apps in a Competitive, Multi-screen Market" on Tue, May 13. 

Press pas ...read more

Parks Associates is releasing new research on TV and movie content licensing today - particularly the impact of multiscreen, time-shifting, and the demand for exclusive content.

The report shows:
- Pay-TV penetration remains fairly steady at around 85% of U.S. broadband households.
- OTT video use is increasing on multiple devices, particularly with younger viewers: nearly 40% millenials consider online video the most important source for video content.

Also, analyst Glenn ...read more

In a new digital media research report, Parks Associates finds that pay-TV penetration remains fairly steady at around 85% of U.S. broadband households but over-the-top (OTT) video use is increasing on multiple devices, particularly with younger viewers. The report, Trends in Content Licensing, was released following the 2014 NAB Show and the Aereo, Inc. case before the Supreme Court.

Forty percent of Millenials consider online video to be their most important source for vid ...read more