Senior Analyst - Brett Sappington

Brett Sappington

Senior Analyst

Brett Sappington is currently Senior Analyst with Parks Associates.

Brett has spent over fifteen years in the industry as an executive manager and entrepreneur, building new businesses and new divisions for technology and business services firms. Previously, he founded and served as vice president of sales and marketing for Teligy, a software company specializing in embedded software for wired and wireless communications systems. Brett established new divisions for audio/multimedia software and networking for Intelligraphics. He has also been involved in the development and marketing of early-market products for 802.11 wireless networking, PC-based VoIP, and other technologies.

With a comprehensive understanding of all areas of marketing for technical product and service companies, including product development, strategic planning, and marketing communications, Brett knows the critical role that market research serves in the success of market-driven companies. He is able to work with Parks Associates’ clients to arm them with the market information they need to succeed in their business.

Brett holds an MBA from the University of Texas at Austin with a concentration in high-tech marketing and a BA in physics from Baylor University.

INDUSTRY EXPERTISE: International Digital Living Trends, Television Services (IPTV, cable, satellite,/DTH, terrestrial/DTT), Broadband Services, Multiscreen Services, Value-added Services, Cloud-based Consumer Services, Set-top Boxes, Residential Gateways, Electronic Program Guides, Video Search and Recommendation, Video Metadata, Middleware