"4K" articles

As the 4K television market continues to grow, and pricing becomes more consumer-friendly, many wonder if now is the time to buy. In a recent article for the  Wall Street Journal , Parks Associates director of research,  Brett Sappington  says that while 4K is indeed growing, it’s better to wait to buy. In fact, Parks Associates research forecasts that 4K TVs will reach 80% adoption over the next 10-12 years. To enjoy the true benefits of 4K, three things need to...

Parks Associates' special 4K technology research predicts the growth rate of 4K televisions will have a similar path as HDTVs. Over 82% of U.S. broadband households now own an HDTV, and Parks Associates forecasts that 4K TVs will reach 80% adoption in the next 10-12 years. This faster growth rate is attributed to falling prices for 4K technology. In fact, the research firm notes that within the next 2-3 years, 4K televisions will reach mass-market pricing, which will be a major...

Parks Associates Director of Research presents new research at TV Connect Connected home research  announced today by Parks Associates at TV Connect in London  finds consumers expect the same TV user experience throughout their home, regardless of whether the service is offered via OTT, managed operator network, satellite, or other delivery mechanisms. Expectations also remain the same regardless of the receiving device, including set-top box or connected CE device....

Parks Associates recently release special new research on the state of the TV technology market, specifically as it applies to 4K adoption. The research report, "4K Today: Bringing Ultra HD to Market," finds that 50% of CEDIA dealers believe that 4K technology will make up less than 5% of their business. The new report focus analyzes the current trends affecting 4K adoption in the United States, including the current status of content production and how OTT services...

By Kurt Scherf, Contributor TVs make for good eye-candy, and there were plenty of huge displays to be seen from all of the major manufacturers. This year’s hot topic was “Ultra High-Definition” televisions (also known as “Ultra HD” or “4K” sets. In layman’s terms, these are televisions that vastly increase the number of pixels, and therefore the resolution, on TVs. Having seen them up close at the 2012 CES, I can verify that the picture image is stupendous, and...

There was a good article in Telecompetitor about 4K television. We came up with some quick thoughts about how quickly (or not) this "UHDTV" will come to market: Much of the talk with 4K has been around sports and movies, and there will need to be some specific (and expensive) production equipment that has to be installed. Although several TV manufacturers are releasing 4K-capable TV sets, ESPN for example won’t be online with its facilities until 2014. Gaming...