"CONNECTIONS" articles

As the 4K television market continues to grow, and pricing becomes more consumer-friendly, many wonder if now is the time to buy. In a recent article for the  Wall Street Journal , Parks Associates director of research,  Brett Sappington  says that while 4K is indeed growing, it’s better to wait to buy. In fact, Parks Associates research forecasts that 4K TVs will reach 80% adoption over the next 10-12 years. To enjoy the true benefits of 4K, three things need to...

In a recent article for TWICE , Tejas Mehta , research analyst at Parks Associates, discussed the growth of the mobile market, particularly in regards to consumers' connected lifestyles. He revealed that a Parks Associates 2014 survey of U.S. broadband households shows more households now have a smartphone than a desktop PC. Other highlights from the article include: Smartphone penetration is reaching saturation levels in the United States, and trends in other mature...

Nearly 30% of AT&T pay-TV subscribers are aware of the TV Everywhere services they receive as part of their U-verse pay-TV service, compared to the industry average of 21%, according to new research that Parks Associates is announcing today. The VP of U-verse is giving the opening keynote at the CONNECTIONS Connected Home Conference in San Francisco next month. GW Shaw will present  "Differentiating TV with Apps in a Competitive, Multi-screen Market" ...

Parks Associates research predicts that comprehensive technical support will remain the most relevant service as the market continues to grow and evolve. Published in the firm's 4Q 2013 research report, The Evolution of Tech Support: Trends and Outlooks , analysts find that 55% of smartphone owners want a service that protects their device from viruses and identity theft, and approximately 50% want a service that repairs or replaces their device if accidentally damaged. Short...

New research reports from Parks Associates take an in-depth look into the trends and technologies shaping the smart home, Internet of Things, video, and digital health landscapes. In five new reports released this week, the firm provides analysis, data, and forecasts into each market, finding that consumers are now more connected than ever. The research shows that 75% of U.S. homes have broadband, and over 80% of these households have a home network. Over 60% own connected...

Parks Associates' special 4K technology research predicts the growth rate of 4K televisions will have a similar path as HDTVs. Over 82% of U.S. broadband households now own an HDTV, and Parks Associates forecasts that 4K TVs will reach 80% adoption in the next 10-12 years. This faster growth rate is attributed to falling prices for 4K technology. In fact, the research firm notes that within the next 2-3 years, 4K televisions will reach mass-market pricing, which will be a major...