"TV Everywhere" articles

New 1Q 2014 research from Parks Associates shows TVs are outpacing computers as the key platform for Internet video. Parks Associates analysts find that 81% of U.S. broadband households watch video on a TV set, while 60% watch content on a computer. The research also shows: U.S. broadband households watched roughly 3 hours of online video per week on both a PC and TV, but the amount of online video consumed on a TV is increasing, up from 2.3 hours per week in 1Q 2013....

Nearly 30% of AT&T pay-TV subscribers are aware of the TV Everywhere services they receive as part of their U-verse pay-TV service, compared to the industry average of 21%, according to new research that Parks Associates is announcing today. The VP of U-verse is giving the opening keynote at the CONNECTIONS Connected Home Conference in San Francisco next month. GW Shaw will present  "Differentiating TV with Apps in a Competitive, Multi-screen Market" ...

Research released by Parks Associates this week shows that 86% of Roku owners compared to 77% of Apple TV owners use a subscription OTT service of any kind. Additionally, 75% percent of Roku owners use Netflix, while 63% of Apple TV owners use it. This research will be a key aspect in Parks Associates' participation in the 2014 NAB Show, where the research firm is hosting two Disruptive Media Conference Sessions. Brett Sappington, Director of Research for Parks Associates,...

Consumers want more mobile data. The average broadband user now watches nearly 2 hours of video on their mobile phone each week, pushing monthly data plans to their limits. But, as Parks Associates mobile research shows, the top reason for not adopting a shared data plan is because they perceive the fees associated with the plans as too expensive. In fact, three of the top five reasons for not adopting a shared mobile data plan involve consumer fears over increased pricing. In...

Powered by BrightLine ’s interactive TV and advertising technology, Walt Disney Parks and Resorts released a branded smart TV app  available on Samsung and LG smart TV sets. The app allows consumers to check out Disney theme parks and vacation packages right from their living room, on the big screen. The app offers a wealth of information, including videos, photographs, and interactive maps of Disney theme parks and resort properties. The app also includes...

Parks Associates follows the digital advertising industry closely. New research indicates that smartphone and tablet owners are increasing the amount of time they spend watching TV and video apps on their devices—in fact, 44% of tablet owners and 32% of smartphone users have increased their video consumption on these mobile platforms compared to 12 months ago. This increase in video consumption by consumers will lead to subsequent revenue increases for in-app advertising as...