"online video" articles

In a recent article for E-commerce Times , Parks Associates director of research Brett Sappington discussed the role of the user interface (UI) in video content. The interface represents the main way a consumer interacts with a video service, so having a good experience with the UI becomes key in winning over customers. The UI also allows consumers to find the content they want to see. Several video services and OTT providers have developed their own methods for helping users...

New Parks Associates consumer research examines the trend toward original content and how it impacts consumption and brand perception. The research firm finds that new technologies and content options are driving changes in digital media consumption. In the video market, online video sources are now becoming important sources for content, especially for younger consumers. The disruptive forces behind this shift are also affecting other aspects of digital media, including music,...

In a new digital media research report , Parks Associates finds that pay-TV penetration remains fairly steady at around 85% of U.S. broadband households but over-the-top (OTT) video use is increasing on multiple devices, particularly with younger viewers. The report, Trends in Content Licensing , was released following the 2014 NAB Show and the Aereo, Inc. case before the Supreme Court. Forty percent of Millenials consider online video to be their most important source for...

It is apparent that broadcasters realize they have a lot to lose in the event of a retransmission overhaul resulting from the Aereo case. Allowing Aereo to present content and provide the means to digitally record content without compensation could provide pay-TV operators a compelling argument to avoid retransmission fees. While this could damage the financial situation for entertainment companies that own and operate local stations, loss of retransmission fees would be dire for...

Consumers want more mobile data. The average broadband user now watches nearly 2 hours of video on their mobile phone each week, pushing monthly data plans to their limits. But, as Parks Associates mobile research shows, the top reason for not adopting a shared data plan is because they perceive the fees associated with the plans as too expensive. In fact, three of the top five reasons for not adopting a shared mobile data plan involve consumer fears over increased pricing. In...

Parks Associates will be presenting consumer research and analysis on international trends in online video services in an upcoming webcast, " OTT Services: Moving from Sideline to Primetime ." The webcast will take place March 27 at 1 p.m. CT (11 a.m. PT). Parks Associates research finds that although more than 50% of U.S. broadband households now use paid OTT video services, millenials are more likely than other age groups to use these services on a regular basis. In fact,...