"mobile" articles

Parks Associates research shows that 25% of U.S. smartphone users have a lifetime value to a mobile carrier of $5,000 or more, and Apple iPhone users in general have a higher value than Android users. Roughly one-third of iPhone users having a lifetime value of $5,000 or more versus just 22% of Android phone users. Parks Associates' new mobile consumer reseach also shows: More U.S. broadband households now have a smartphone than a desktop PC. Mobile phone...

In a recent article for TWICE , Tejas Mehta , research analyst at Parks Associates, discussed the growth of the mobile market, particularly in regards to consumers' connected lifestyles. He revealed that a Parks Associates 2014 survey of U.S. broadband households shows more households now have a smartphone than a desktop PC. Other highlights from the article include: Smartphone penetration is reaching saturation levels in the United States, and trends in other mature...

In the latest Parks Points newsletter , Parks Associate analyst Brett Sappington discussed the role of user interface in video content discovery. As the main point of interaction between a brand and a user, the interface becomes an extremely important component to discovery and use. "In general," Sappington writes, "the optimal method of video discovery depends on several key factors: the type of video service, the viewer, and the viewing environment."...

Consumers want more mobile data. The average broadband user now watches nearly 2 hours of video on their mobile phone each week, pushing monthly data plans to their limits. But, as Parks Associates mobile research shows, the top reason for not adopting a shared data plan is because they perceive the fees associated with the plans as too expensive. In fact, three of the top five reasons for not adopting a shared mobile data plan involve consumer fears over increased pricing. In...

Another day, another major investment in a messaging app brand. Alibaba announced that it led a group of investors in a $280 million funding round in Tango, a mobile messaging app maker with about 200 million users globally. Alibaba alone contributed $215 million for a minority stake around 20-25%, which puts the valuation of Tango north of $1 billion. This is the continuation of intense market interest in messaging solutions since mid-2013. Before Facebook snatched WhatsApp, Genband...

Parks Associates President, Stuart Sikes , will be presenting new consumer survey results on smart home systems at the South by Southwest (SXSW) conference in Austin, TX. Sikes will be speaking at the Connected Home Developers Garage , taking place March 8-9. Among the research Sikes will be presenting include potential revenue sources for smart home system developers. Parks Associates finds that between 57% and 73% of likely smart home buyers are interested in purchasing upgrades or...