"digital media" articles

New Parks Associates consumer research examines the trend toward original content and how it impacts consumption and brand perception. The research firm finds that new technologies and content options are driving changes in digital media consumption. In the video market, online video sources are now becoming important sources for content, especially for younger consumers. The disruptive forces behind this shift are also affecting other aspects of digital media, including music,...

Google updated its terms of service informing users that their incoming and outgoing emails may be analyzed by software to deliver targeted ads.  Google says, "Our automated systems analyze your content (including emails) to provide you personally relevant product features, such as customized search results, tailored advertising , and spam and malware detection. This analysis occurs as the content is sent, received, and when it is stored." The initial reaction...

The dust has settled after a three-month carriage dispute. The Weather Channel will resume programming on DirecTV , but at a considerable cost—this time, it isn't the TV operator but the network making concessions. The Weather Channel has agreed to reduce its reality program offerings as a result of its new carriage agreement with DirecTV. This change affects not only DirecTV viewers, but all viewers of the Weather Channel, no matter their TV provider. A TV operator exercising...

In an article written for EE Times , Harry Wang reveals that top tech competitors are locked in a constant battle to rack up points with users. Wang writes they "all seek a perfect lock-in where their customers love their experiences so much that they want to stay with their vendors as long as possible." Companies like Google, Facebook, Apple, and Microsoft seem to be winning the scorecard wars, with millions (for Google and Facebook, over a billion) active users....

Recent announcements and research findings confirm that automated, or programmatic, media buying and selling will soon be the standard way ad dollars are exchanged. Buyers are quickly realizing the benefits such cost efficiencies, reduced ad waste, scalable reach, transparen cy, and control, and are quickly changing the way they process their ad spend-moving away from traditional ad management platforms to automated, real-time markets. The ability to cherry pick the placement of...

As a research analyst with a focus on all things advertising , a recent article written for The World Post by WPP’s CEO Sir Martin Sorrell struck a chord. Anyone entrenched in the ad world knows that one of the major implications (both positive and negative) for emerging media markets is the implicit and explicit use of consumer data. Sorrell suggests, among other issues, that the ad industry reconsider the use of “opt-out” strategies and instead employ a more transparent, and...