Analyst Blog
Parks Associates analysts are following the AT&T and DirecTV deal closely. From our 1Q 2014 survey, we have data showing:
Just under 1% of broadband households have DirecTV service from AT&T though an old partnership agreement where AT&T offered bundles that included DirecTV.
1% of BB HHs have DirecTV pay-TV service and both mobile phone & broadband service from AT&T.
3% of BB HHs have DirecTV and broadband service from AT&T.
3%...
Parks Associates home energy management research finds that only 30% of the 160 million meters in the United States have been upgraded to smart meters. This means that a majority of meters have no communications within U.S. broadband households. To complicate the matter further,...
In a recent article for E-commerce Times , Parks Associates director of research Brett Sappington discussed the role of the user interface (UI) in video content. The interface represents the main way a consumer interacts with a video service, so having a good experience with the UI becomes...
New Parks Associates consumer research examines the trend toward original content and how it impacts consumption and brand perception. The research firm finds that new technologies and content options are driving changes in digital media consumption. In the video market, online video...
Nearly 30% of AT&T pay-TV subscribers are aware of the TV Everywhere services they receive as part of their U-verse pay-TV service, compared to the industry average of 21%, according to new research that Parks Associates is announcing today.
The VP of U-verse is giving the opening...
Parks Associates recently released new consumer data examining the impact of technology on the healthcare needs of U.S. consumers. The report, which includes 2,500 consumers in U.S. broadband households, finds that the top three digital health activities over the past year include...
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