Advanced Advertising Outlook

This report provides a U.S.-centric view of digital media usage trends and behavior while updating Parks Associates' previously published advertising revenue projections (2011-2015) for the advanced television (TV), online video, and mobile markets in U.S.

“Emerging media devices and platforms continue to reform the advertising marketplace, requiring industry professions to continue reevaluating the industry’s advertising potential,” said Heather Way, research analyst, Parks Associates. “Parks Associates’ advanced advertising coverage provides the most up-to-date examination of the digital media realms by providing a regular assessment of the advertising revenue opportunities.”

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The Bottom Line

Data Points

1.0   Report Summary

1.1 Purpose of Report

1.2 Scope of Report

1.3 Research Approach

1.3.1    Source of Data

1.3.2    Glossary of Terms 

2.0   Digital Media Usage Trends

2.1 Digital Video Usage Trends

2.2 Mobile Device Diffusion and Consumer Behavior

3.0   U.S. Advanced Advertising Revenue Forecast Updates

3.1 Advanced TV Advertising

3.1.1    Forecast Methodology

3.1.2    Forecast Assumptions

3.1.3    Advanced TV Advertising Forecasts – U.S. 2011 - 2015

3.2  Online Video Advertising

3.2.1    Forecast Methodology

3.2.2    Forecast Assumptions

3.2.3    Online Video Advertising Forecasts – U.S. 2011 - 2015

3.3  Mobile Advertising

3.3.1    Forecast Methodology

3.3.2    Forecast Assumptions

3.3.3    Mobile Advertising Forecasts – U.S. 2011 - 2015

4.0   Implications and Recommendations  

4.1 Market Conditions

4.2 Recommendations

Coming Soon!

Publish Date: 1Q 2011

Pages: 0

Authored By:
Heather Way - Research Analyst

© February 2011 Parks Associates
Dallas, Texas 75230

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.
Printed in the United States of America.

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