- Access & Entertainment Services
- Test cat
- Advertising
- Connected Home Sys. & Srvcs
- Digital Living Overview
- Digital Health
- Digital Home Support Services
- Digital Media
- Mobile and Portable
Core Research Areas
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| New Advertising Platforms and TechnologiesDownload Table of Contents (PDF) The Bottom Line 1.0 Notes on Methodology 1.1 Data Sources 1.2 Definitions 2.0 A Glance at the New Media 2.1 A Disruptive Ad Age 2.2 Consumer Media Consumption Habits and Trends 3.0 Online Video and Social Networking Advertising Opportunities 3.1 Growth of Online Video Market 3.2 User-Generated Content and Advertising 3.3 Ad Format, Inventory and Pricing Trends 3.4 Ad Serving Technology and Business Models 3.5 Behavior-Based Targeting and Audience Engagement Measurement 3.6 Forecast of Ad Spending on Online Streaming Video 4.0 Advertising for Downloadable Media: Podcast and Others 4.1 Advertising on Downloadable Media 4.2 Market Forecast of Ad Spending on Downloadable Media 5.0 New Advertising Opportunities for TV Service Providers 5.1 Growth of New TV Services: IPTV, DVR, & VoD 5.2 Non-Linear TV Advertising Opportunity 5.3 Ad Serving Technologies for New TV Platforms 5.4 Challenges of Delivering Non-Linear Ads on TV 5.5 Forecast of Ad Spending on Non-Linear TV Services 6.0 The Next Frontier: Mobile Advertising 6.1 Growth of Multimedia Mobile Content and Internet Access 6.2 Choice of Ad Formats and Business Models 6.3 Drivers and Barriers of Mobile Advertising 6.4 Market Forecast of Ad Spending on the Mobile Platform 7.0 Conclusions and Recommendations 7.1 For Advertisers and Their Agencies 7.2 For Content Owners and Publishers 7.3 For Technology Vendors Resource Book Section I: Consumer Usage of Electronic Devices and Media Consumption Habits Section II: Consumers’ Attitudes toward Advertising Section III: Company Profiles—Vendors for Online Video Ad Technologies blinkx Castfire ScanScout Section IV: Company Profiles—Vendors for Ad Delivery on Provider Platforms BigBand Networks BlackArrow C-Cor ExtendMedia Inc. ICTV Packet Vision Limited SeaChange Tandberg TV Section V: Company Profiles—Vendors for Ad Delivery on Downloadable Media Kiptronic, Inc. VoloMedia (Formerly Podbridge, Inc.) Section VI: Company Profiles—Mobile Advertising Technology Providers 4Info AdMob CellFire Enpocket go2 GreyStripe Third Screen Media Section VII: Section VII: Company Profiles—Other Ad Technology Providers AdReady Google Inc. MSN Search Rentrak Corporation Yahoo! Inc. The Bottom Line
Household Entertainment Device Penetration among Online Population Resource Book
Household Entertainment Device Penetration among Online Population Publish Date: 1Q 2008 Pages: 144 Authored By: Harry Wang - Director, Health & Mobile Product Research
Authored by Harry Wang
© February 2008 Parks Associates All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher. Printed in the United States of America.
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