- Access & Entertainment Services
- Test cat
- Advertising
- Connected Home Sys. & Srvcs
- Digital Living Overview
- Digital Health
- Digital Home Support Services
- Digital Media
- Mobile and Portable
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| Cross-Platform Ad Metrics & Reporting
Download Table of Contents (PDF) 1.0 Report Summary 1.1 Purpose of Report 1.2 Scope of Report 1.3 Research Approach 1.3.1 Source of Data 1.3.2 Glossary of Terms 2.0 Digital Video Viewers 2.1 Digital Video Usage Trends and Behaviors 3.0 Digital Video Media Campaign Planning, Buying, and Selling Exchange 3.1 Advertising Metrics 3.2 Pricing Models 3.3 Television and Online Video Consumer Advertising Recall and Preference 4.0 Digital Video Audience Measurement: A Competitive Assessment 4.1 Digital Video Measurement Competitive Analysis 4.1.1 Primary Competitors 4.1.2 Indirect Competitors 4.1.3 Advertising Industry Trade Associations 4.2 Digital Video Audience Measurement Methodology 5.0 Conclusions 5.1 Implications 5.2 Recommendations 6.0 Resource Book 6.1 Digital Video Audience Measurement Competitor Profiles 6.1.1 Arbitron 6.1.2 Canoe Ventures 6.1.3 Compete 6.1.4 comScore 6.1.5 Concurrent 6.1.6 Datran Media 6.1.7 Dynamic Logic 6.1.8 Experian Simmons 6.1.9 GfK Mediamark Research & Intelligence, Inc (GfK MRI) 6.1.10 Google 6.1.11 Kantar Media (formerly TNS Media) 6.1.12 Nielsen Media Research 6.1.13 Omniture 6.1.14 Quantcast 6.1.15 Rentrak 6.1.16 Rovi Corporation 6.1.17 TiVo 6.1.18 TRA 6.1.19 Tubemogul 6.1.20 Visible Measures 6.1.21 Vindico (BBE) 6.2 Online Video Ad Campaign Management and Ad Server Company Profiles 6.3 Advanced TV Ad Campaign Management Company Profiles Source of Data Advertising Metrics Glossary of Terms Multi-Platform Video Viewers Consumers Who Prefer to Watch Video on TV Set Method of Watching Online Video Online Video Viewing Inhibitors – Top Five Online Video Users Likelihood to Cancel Pay-TV Service Motivations to Cut the Cord Video Consumer Ad Recall Television Consumer Ad Preference Internet Consumer Ad Preference Digital Video Audience Measurement and Reporting Cross-Platform Digital Video Audience Measurement – Competitor Strength Grid Advertising Trade Associations Digital Video Audience Measurement Methodology Publish Date: 4Q 2010 Pages: 92 Authored By: Heather Way - Research Analyst Authored by Heather Way Executive Editor: Tricia Parks Published by Parks Associates © December 2010 Parks Associates Dallas, Texas 75230 All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher. Printed in the United States of America. Disclaimer Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors. |