Consumers

• Use of mobile platforms (phones, tablets, portable entertainment devices) to access health and wellness information, track personal health conditions, and interact with care professionals and care organizations
• Use of mobile apps and widgets for health-related purposes
• Motivational factors, satisfaction, and unmet needs when consumers use mobile health apps and solutions
• Use of Web 2.0 tools and mobile social networking solutions for health-related purposes
• Interest in mobile-based care solutions, services, and apps as well as willingness to spend for these offerings
• Use of games to improve their overall health and well-being

Careworkers

• Impact of new mobile platforms on current professional practices, including cultural and organizational changes within healthcare organizations
• Work aspects that could be further enhanced by mobile technology and willingness of organizations to pursue these changes
• Comfort level dealing with patients on mobile platforms and through Internet and apps, including concerns over privacy, security, medical liability, and workflow disruption
• Willingness to be more involved in the coordinated care models and offer on-demand care services to patients
• Assessment of accountable care organizations and whether they are ready to move down the path as is laid out in the new health reform law
• Value proposition of mobility to personal care management and implications for care providers who want to promote their brands and services through app stores
   

• Mobile Services: Global Outlook (Second Edition)
  

  This report analyzes the trends and changes in the global mobile market by examining carrier subscriber and operational data as well as their growth strategies. It also tracks carriers’ investment in mobile network infrastructure and analyzes their position relative to other players in the rapidly changing mobile ecosystem.

  Mobile carriers continue to adjust as revenues shift from voice to data and more advanced mobile devices find their way onto carriers’ networks. “There are many exciting growth opportunities ahead in the mobile world,” said Harry Wang, Director of Health and Mobile Product Research with Parks Associates. However, mobile carriers must prepare to embrace a more diverse and competitive operating environment and rely more on their strategic partners to deploy applications and services, according to Wang. “Mobile carriers must adapt in order to better monetize their key assets – their networks and billing relationships with millions of end users.”

• Mobile Broadband and Mobile Computing Devices
  

  This report analyzes the trends in the mobile broadband market from both consumer and mobile service provider perspectives. It examines operators’ mobile broadband network investment and monetization strategies, analyzes major mobile computing platforms’ adoption and growth drivers, and projects mobile broadband users and sales of major mobile computing devices on a global basis.

• Wireless Healthcare: Analysis and Forecasts
  

  This report analyzes how mobile and wireless networking technologies can transform personal health applications to be more conveniently and effectively delivered and highlights market opportunities for businesses that look for growth in the global mobile healthcare market.

  “In the next ten years, personal health applications and services will benefit from mobile technology and wireless connectivity,” said Harry Wang, Director of Health and Mobile Product Research, Parks Associates. “Many healthcare service providers, mobile carriers, and start-ups are interested in building a mobile personal health platform. Not surprisingly, many prototypes are far from mature, but improvements and upgrades are easy to make once marketers understand user expectations and forge the right business partnerships.”