- Access & Entertainment Services
- Test cat
- Advertising
- Connected Home Sys. & Srvcs
- Digital Living Overview
- Digital Health
- Digital Home Support Services
- Digital Media
- Mobile and Portable
Core Research Areas
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| Addressable, Interactive TV Advertising in the U.S.Download Table of Contents (PDF) The Bottom Line Data Points U.S. Addressable, Interactive TV Advertising Dashboard 1.0 Report Summary 1.1 Purpose of Report 1.2 Scope of Report 1.3 Research Approach 1.3.1 Source of Data 1.3.2 Glossary of Terms 2.0 U.S. Market Overview: Addressable, Interactive TV Advertising 2.1 U.S. Digital TV Subscriber Growth Trends 2.2 Advanced TV Advertising Ecosystem 2.2.1 Advertisers and Advertising Agencies 2.2.2 Television Service Providers 2.2.2.1 Cable TV Operators 2.2.2.2 Direct Broadcast Satellite (DBS) TV Providers 2.2.2.3 Telcos/IPTV 2.2.3 Technical Solution Providers 2.2.3.1 Software Solutions 2.2.4 Television Content Providers 2.2.4.1 Broadcast Networks 2.2.4.2 Cable Networks 2.2.5 Digital Measurement and Data Analytics 2.2.6 Digital TV Consumers 2.3 Distribution Platforms 2.3.1 Distribution Path 2.3.1.1 Advanced TV Ad Formats 2.4 Business Models 2.4.1 Pricing Models 2.4.2 Traditional Cable TV Advertising: The Money Flow 3.0 Technology 3.1 Major Standards 3.1.1 SCTE 130 3.1.2 EBIF and tru2way (OCAP) 3.2 Canoe Ventures LLC 4.0 Implications and Recommendations 4.1 Market Conditions 4.1.1 Drivers 4.1.2 Inhibitors 4.2 Recommendations 5.0 U.S. Addressable, Interactive TV Advertising Revenue Forecasts 5.1 Forecast Methodology 5.2 Forecast Assumptions 5.3 U.S. Forecasts 2009 – 2014
Addressable, Interactive TV Advertising Glossary of Terms Publish Date: 4Q 2009 Pages: 68 Authored By: Heather Way - Research Analyst
Authored by Heather Way
© October 2009 Parks Associates All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher. Printed in the United States of America.
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