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About the Research

Previous Research

Key Findings

Recommendations

Market Overview

Home Security System Adoption (2010 – 2013)

Adoption of Professionally-Monitored Security System (2010 – 2012)

Professional-Monitoring Security Service Provider (2011 – 2013)

Average Monthly Professionally-Monitored Service Cost (2011 – 2013)

Intention to Acquire a Home Security System by Home Ownership (2011 – 2013)

Reasons for Acquiring a Home Security System (Q1/13)

Telecom Service Providers

Cable Service Providers

Demand for Smart Home Packages

Appeal of Smart Home Equipment (Q4/13)

All respondents were presented three hypothetical smart home packages.

Appeal of Smart Home Packages (Q4/13)

Total Number of Appealing Smart Home Packages (Q4/13)

Appealing  Smart Home Packages by # of Appealing Packages (Q4/13)

Preferred Smart Home Package (Q4/13)

Preferred Smart Home Package by Age (Q4/13)

Respondents were presented price points for each of the three packages.

Preferred Smart Home Package with Pricing Shown (Q4/13)

Preferred Smart Home Package with Pricing Shown by Age (Q4/13)

Likelihood of Purchasing Smart Home Package (Q4/13)

Likely Buyers of Smart Home Packages (Q4/13)

Profile of Likely Smart Home Package Buyers

Likely Buyers: Preferred Smart Home Package (Q4/13)

% Likely to Buy Smart Home Packages by Age (Q4/13)

% Likely to Buy Smart Home Packages by Income (Q4/13)

Likely Buyers of Smart Home Packages and Income (Q4/13)

Demographic Profile of Those Likely to Purchase Smart Home Packages (Q4/13)

Housing Profile of Those Likely to Purchase Smart Home Packages (Q4/13)

Likely Buyers of Smart Home Packages and Homeownership (Q4/13)

Preferred Smart Home Package with Pricing Shown by Security System Ownership (Q4/13)

Preferred Smart Home Package with Pricing Shown & Home Security System Ownership (Q4/13)

Likely Buyers of Smart Home Packages and Security System Ownership (Q4/13)

Interest in Purchasing Smart Home System by Internet Provider (Q4/13)

Professional Smart Home Services

Respondents were presented with one of three professional smart home services.

Willingness to Subscribe to Professional Smart Home Service (Q4/13)

Willingness to Buy Smart Home Package & Subscribe to Service (Q4/13)

Preferred Smart Home Package and Willingness to Subscribe to Smart Home Service (Q4/13)

Respondents were presented with a subsidized model for their preferred smart home package.

Impact of Subsidization on Smart Home Demand (Q4/13)

Likely Smart Home Buyers: Impact of Subsidization on Demand (Q4/13)

Likely Smart Home Service Subscribers: Impact of Subsidization on Demand (Q4/13)

Respondents were presented with smart home packages bundled with professional monitoring service.

Impact of Bundled Service on Smart Home Demand (Q4/13)

Likely Smart Home Buyers: Impact of Bundled Service on Demand (Q4/13)

Likely Smart Home Service Subscribers: Impact of Bundled Service on Smart Home Demand (Q4/13)

Options for Waiving Monthly Smart Home Service Fee (Q4/13)

Likely Smart Home Buyers: Options for Waiving Monthly Services (Q4/13)

Likely Smart Home Buyers: In-App Purchases (Q4/13)

Drivers, Inhibitors & Preferences:

Reason for Not Purchasing Smart Home System by Preferred Package (Q4/13)

Reason for Not Purchasing Smart Home by Income (Q4/13)

Reasons for Purchasing Smart Home System (Q4/13)

Willingness to Purchase Smart Home System and Panic Button Appeal (Q4/13)

Preference for Equipment Package vs. Stand-Alone Device (Q4/13)

First Choice of Smart Home Provider (Q4/13)

Additional Research from Parks Associates

Publish Date: 4Q 2013

Slides: 78

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Authored By:
Yilan Jiang - Manager, Consumer Research
John Barrett - Director of Research

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Published by Parks Associates
© December 2013 Parks Associates | Dallas, Texas 75248

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.