360 View: Mobility and the App Economy provides a comprehensive analysis of the market for mobile data services. It features an overview of the mobile phone market including trends in smartphone and tablet adoption, device OS, and ARPUs and explores the current mobile data plans used by subscribers as well as their ideal mobile data plan. The desired mobile data limit, number and types of devices, and number of people using the plan are all specifically assessed. It also analyzes app usage on smartphones, including time spend by app genre and app expenditures, and assesses the emerging smart watch product category. Publish Date: 2Q 2014 Slides: 110 Authored By: Yilan Jiang - Manager, Consumer Research John Barrett - Director of Research
Published by Parks Associates All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher. Printed in the United States of America.
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