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About the Research

Previous Research

Key Findings

Recommendations

Pay-TV Service Subscription (2011 – 2013)

Average Monthly Cost of Home Services (2010 – 2013)

Monthly Cost of Bundled Home Services (2011 – 2013)

Pay-TV Feature Adoption (2012 – 2013)

Premium Movie Channel Subscription (Q1/13)

Pay-TV Feature Usage (2010 – 2013)

Monthly use of Pay-TV Features by Age (Q2/13)

Pay-TV Subscription Trends (2010 – 2013)

Demand for Pay-TV Features

Desired Pay-TV Features (Q4/13)

Number of Desired Features (Q4/13)

Desired Pay-TV Features by Age (Q4/13)

Age Breakdown of Those Desiring Pay-TV (Q4/13)

Desired Features by Pay-TV Operator (Q4/13)

Number of Desired Features by Pay-TV Operator (Q4/13)

“Must Have” Pay-TV Features (Q4/13)

“Must Have” Features by Pay-TV Operator (Q4/13)

Number of “Must Have” Pay-TV Features (Q4/13)

Number of “Must Have” Features by Pay-TV Operator (Q4/13)

Demand for Pay-TV Features & Subscription OTT Services

Number of Desired Pay-TV Features by Netflix Subscription (Q4/13)

Desired Pay-TV Features by Netflix Subscription (Q4/13)

Desired Pay-TV Features by Hulu Plus Subscription (Q4/13)

Desired Pay-TV Features by Amazon Instant Video Subscription (Q4/13)

Inhibitors to Pay-TV Feature Adoption

Reason for Not Subscribing to Pay-TV Feature (Q4/13)

Reason for Not Subscribing to Pay-TV Feature: Awareness vs. Cost (Q4/13)

Lack of Familiarity with Pay-TV Features by Age (Q4/13)

Lack of Availability of Pay-TV Feature by Age (Q4/13)

Segmentation: Big Video Spenders

Annual Amount Spent on Movies & TV (Q3/13)

Annual Household Expenditures (Q3/13)

Big Video Spenders by Income and Minors in the Home (Q3/13)

Video Spending Tier Demographics (Q3/13)

Avg. Spending on packages by Annual Household Expenditures (Q3/13)

Pay-TV Feature Adoption by Annual HH Expenditure (Q3/13)

Subscription Online Video Service Adoption by annual Household Expenditures (Q3/13)

Avg. Expenditure on TV & Movies by Annual Household Expenditures (Q3/13)

Breakdown of Avg. Expenditure on TV & Movies by Annual Household Expenditures (Q3/13)

Share of Average Expenditure by Spending Tier (Q3/13)

Summary of Video Spender Groups

Demand for Pay-TV Features by Segment

Desired Pay-TV Features by spending Tier (Q4/13)

Lower-Middle Video Spenders: Reason for Not Subscribing to Pay-TV Feature: Awareness vs. Cost (Q4/13)

Lower-Middle Video Spenders: Reason for Not Subscribing to Pay-TV Features (Q4/13)

Low Video Spenders: Reason for Not Subscribing to Pay-TV Feature: Awareness vs. cost (Q4/13)

Number of Desired Pay-TV Features by Spending Tier (Q4/13)

Pay-TV “Must Haves “ by Spending Tier (Q4/13)

Number of “Must Have” Pay-TV Features by Spending Tier (Q4/13)

Breakdown of Spending Tiers by Pay-TV Operator (Q3/13)

Additional Research from Parks Associates

Publish Date: 4Q 2013

Slides: 74

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Authored By:
John Barrett - Director of Research
Yilan Jiang - Manager, Consumer Research

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Published by Parks Associates
© January 2014 Parks Associates | Dallas, Texas 75248

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.