- Access and Entertainment
- Connected CE and Platforms
- Connected Home Systems and Services
- Digital Health
- Digital Home Support Services
- Digital Media
- Home Energy Management
- Mobile and Portable
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| Consumer Segmentation: Who Will Pay for Home Energy Management?Download Table of Contents (PDF) About the Research Previous Research Key Findings Recommendations Market Overview Home Security System Adoption (2010-2013) Telecom Service Providers Cable Service Providers Home Security System Features (Q1/13) Likelihood of Upgrading Security System for Remote Monitoring (Q1/13) Equipment Upgrades Considered for Security System (Q1/13) Intention to Acquire a Home Security System by Home Ownership (2011-2013) Ownership of Security or Home Control System (Q2/12) Home Control System Features (Q2/12) Programmable Thermostats Programmable Thermostat Ownership (Q2/13) 2013 Programmable Thermostat Purchases (Q4/13) Internet-Connected Thermostat Ownership (Q2/13) Cost of New Programmable Thermostats (Q4/13) Difficulty in Giving Up Programmable Thermostats (Q4/13) Decision Factors Influencing Thermostat Purchases (Q4/13) Holiday Purchase Intention (Q4/13) Internet – Connected Thermostat Purchase Intentions (Q3/13) Programmable Thermostats: Steps to Make a Purchase-Decision (Q4/13) Brand of Programmable Thermostats (Q4/13) Programmable Thermostat Purchase Location (Q4/13) The Demand for Home Energy Management All respondents were presented with a list of home management features. Most Appealing Home Management Features (Q4/12) Appeal of Home Management Features – Cont’d (Q4/12) Top 5 Important Smart home Features (Q4/12) Importance of Smart home Features – Cont’d (Q4/12) # of Appealing Home Energy Management Features (Q4/12) # of HEM Features Tanked Among the Top Three (Q4/12) Appeal of HEM Features (Q4/12) Characteristics of Those Desiring HEM Appeal of HEM Features by Age (Q4/12) Appeal of HEM Features by Education (Q4/12) Appeal of HEM Features by Type of Home (Q4/12) Appeal of HEM Features by Home Ownership (Q4/12) Appeal of HEM Features by Home Size (Q4/12) Appeal of HEM Features by Number of People Living in House (Q4/12) Appeal of HEM Features by Rural/Suburban/Urban (Q4/12) Appeal of HEM Features & Bundled Electricity Costs (Q4/12) Appeal of HEM Features by Avg. Electric Bill (Q4/12) Paying for Home energy Management Respondents were presented with two scenarios for acquiring a home management system. Service conditions Demand for Home Management: Model Comparison (Q4/12) Demand for HEM & Willingness to Subscribe to Home Management Services (Q4/12) # of Ranked HEM Features & Willingness to Subscribe to Home Management Service (Q4/12) Under the product-model, respondents were presented with a list of home management equipment. Intention to Purchase Home Monitoring Products (Q4/12) Willingness to Buy Home Energy Management Products (Q4/12) Willingness to Buy Home Monitoring Products: Energy vs. Non-Energy (Q4/12) Additional Research from Parks Associates Publish Date: 3Q 2013 Slides: 71 Authored By: Yilan Jiang - Manager, Consumer Research John Barrett - Director of Research
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