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| Receptiveness to Variable Rate PlansDownload Table of Contents (PDF) Variable Rate Pricing About the Research Previous Research Key Findings Recommendations Market Overview Energy Reduction Actions (Q4/12) Actions taken to Reduce Energy Usage (2010 – 2012) Satisfaction With Electricity Plano (Q4/12) Appeal of Utility Programs (Q4/12) Interest in Energy Saving Goals (Q4/12) Preferred Energy Efficiency Incentives (Q4/12) Receptiveness & Resistance to Variable Rate Plans Interest in Electricity Rate Plans (Q4/12) Willingness to Use Variable Rate Electricity Plans (Q2/13) Willingness to Use Variable Rate Plans vs. Plan Attributes (Q2/13) Willingness to use Variable Rate Plans by Region (Q2/13) Willingness to Use Variable Rate Plans by State (Q2/13) Willingness to use Variable Rate Plans by Education (Q2/13) Reason for not Choosing Variable Rate Plan (Q2/13) Anticipated Impact of Variable Rate Plan on Electric Bill (Q2/13) Willingness to Use Variable Rate Plans by Anticipated Cost Impact (Q2/13) Anticipated Decrease in Cost vs. Plan Attributes (Q2/13) Reason for Not choosing Variable Rate by Anticipated Cost Impact (Q2/13) Anticipated Cost Decrease by Income Level (Q2/13) Desired Time for Peak Rates (Q2/13) Incentives for Variable Rate Plan Adoption Appeal of Thermostat Features (Q4/12) Willingness to Use Plans with “No Risk†Guarantee or Thermostat Rebates (Q2/13) Willingness to Use Plans with “No Risk†or Thermostat Rebates by State ( Q2/13) Willingness to Use Variable Rate Plans with incentives by Anticipated cost Impact (Q2/13) Willingness to use “No Risk†Variable Rate Plans vs. plan Attributes (Q2/13) Willingness to use Variable Rate Plans with Rebate vs. Plan Attributes (Q2/13) Receptiveness to Variable Rate Plans: Incentives for Variable Rate Plan Adoption Expected Behavioral Changes & Variable Rate Plans (Q2/13) Expected Behavioral Changes by Gender & Minors in Home (Q2/13) Additional Research from Parks Associates Publish Date: 2Q 2013 Slides: 52 Authored By: John Barrett - Director of Research
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