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Warranties and Support Services for Smartphones, TVs, and MP3 Players

About the Research

Previous Research

Key Conclusions & Recommendations

Trending Data

Product Adoption (2009 - 2012)

Percentage of Broadband Households Buying Smartphone and MP3 Player (2007-2011)

Percentage of Broadband Households Buying Flat Panel TV (2007-2011)

Average Selling Price of Smartphone, MP3 Player, and Flat Panel TV (2008 - 2011)

Mobile Phone Handset Insurance (2009-2010)

Purchase of Extended Warranty Plan for MP3 Player (2009 vs. 2011)

Importance of Technical Support Service When Choosing a Retail Store (2009-2010)

Smartphone Support Services at the Point of Sale

Attach Rate with Smartphone Purchases (Q1/12)

Average Total Purchase: Smartphones (Q1/12)

Insurance/Protection Plan with Smartphone Purchases (Q1/12)

Mobile Phone Insurance/Protection Plan Purchase by Mobile Phone Cost (Q1/12)

Mobile Phone Insurance/Protection Plan Purchase by Age/Income (Q1/12)

Insurance/Protection Plan Purchase Intention by Education Level (Q1/12)

Insurance/Protection Plan Purchase/Purchase Intention by Gamer/Gender (Q1/12)

Insurance/Protection Plan Purchase by Mobile Phone Type (Q1/12)

Satisfaction with Mobile Insurance/Protection Plan (Q1/12)

Insurance/Protection Plan Purchase Intention by Use of the Service (Q1/12)

Flat-Panel TV Support Services at the Point of Sale

Attach Rate with Flat-Panel TV Purchases (Q1/12)

Average Total Purchase: Flat-Panel TVs (Q1/12)

Flat-Panel TV: Installation Services (Q1/12)

Flat-Panel TV Warranty/Set-up Service Purchase by Age/Gender (Q1/12)

Flat-Panel TV Warranty/Set-up Service Purchase by TV Type/Pay-TV Service (Q1/12)

Warranty/Set-up Service Purchase Intention by Age (Q1/12)

Warranty/Set-up Service Purchase Intention by Education Level (Q1/12)

Warranty/Set-up Service Purchase Intention by Gender/Children at Home (Q1/12)

Warranty/Set-up Service Purchase Intention by TV Type/Pay-TV Service (Q1/12)

Satisfaction with Warranty and Set-Up Services for Flat-Panel TV (Q1/12)

Warranty/Set-up Service Purchase Intention by Use of the Service (Q1/12)

MP3 Player Support Services at the Point of Sale

Attach Rate with Portable MP3 Player Purchases (Q1/12)

Average Total Purchase: Portable MP3 Player (Q1/12)

MP3 Player Warranty/Protection Plan Purchase by MP3 Player Cost (Q1/12)

MP3 Player Warranty/Protection Plan Purchase by Education Level/Income  (Q1/12)

MP3 Player Warranty/Protection Plan Purchase by Purchase Location/Type of Purchase (Q1/12)

MP3 Player Warranty/Protection Plan Purchase by Gender/Purchase Location (Q1/12)

MP3 Player Warranty/Protection Plan Purchase by Gender/Type of Purchase (Q1/12)

Appendix - Demographic/Technographic Profiles

Warranty/Protection Plan Purchase by Demographics/ Technographics – Smartphones & MP3 Players (Q1/12)

Warranty/Set-Up Service Purchase by Demographics/ Technographics – Flat-Panel TV (Q1/12)

Warranty/Support Service Purchase Intention by Demographics/Technographics (Q1/12)

Publish Date: 3Q 2012

Slides: 59

Published by Parks Associates
© July 2012 Parks Associates | Dallas, Texas 75248

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Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.