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| Warranties and Support Services for PCs & TabletsDownload Table of Contents (PDF) Warranties and Support Services for PCs & Tablets About the Research Previous Research Key Conclusions Recommendations Trending Data Percentage of Broadband Households Buying Computers & Mobile Devices (2007-2011) Average Selling Price of Computers & Mobile Devices (2008 - 2011) Consumer Electronics Adoption (2009 - 2012) PC Technical Support Service (2011-2012) Purchase of Technical Service for PC (2009 vs. 2011) Importance of Technical Support Service When Choosing a Retail Store (2009-2010) PC Support Services Premium Technical Support Service & Remote Technical Support (Q1/12) Premium/Remote PC Support Service by PC Type (Q1/12) Premium/Remote PC Support by Gender (Q1/12) Use of Premium Technical Support Service (Q1/12) Frequency of Using Technical Support Service by Gender/Age (Q1/12) PC Support Services at the Point of Sale Attach Rate with Computer Purchases (Q1/12) Computer: Set-Up/Configuration Services (Q1/12) Purchase of PC Warranty by Type of Purchase (Q1/12) Purchase of Support Services by Location of Purchase (Q1/12) Average Total Purchase: Computer (Q1/12) Satisfaction with Support Services for Computers (Q1/12) Support Service Purchase Intention by Use of the Service (Q1/12) Likelihood to Purchase Support Service by Gender (Q1/12) Tablet Support Service at the Point of Sale Attach Rate with Tablet Purchases (Q1/12) Purchase of Tablet Warranty/Support Service by Children in Home (Q1/12) Purchase of Tablet Support Serviced by Type of Purchase (Q1/12) Purchase of Tablet Support Serviced by Location of Purchase (Q1/12) Average Total Purchase: Tablet (Q1/12) Satisfaction with Support Services (Q1/12) Support Service Purchase Intention With Next Tablet Purchase by Use of the Service (Q1/12) Tablet Support Service Purchase Intention by Income (Q1/12) Appendix - Demographic/Technographic Profiles PC Technical Support Service by Age/Gender/Parenting Status (Q1/12) PC Technical Support Service by Education Level/Income (Q1/12) Remote PC Technical Support by Age/Gender/Parenting Status (Q1/12) Remote PC Technical Support by Education Level/Income (Q1/12) Purchase of PC Warranty/Protection Plan by Demographics/ Technographics PC Warranty/Protection Plan Purchase Intention by Demographics/Technographics Purchase of Tablet Warranty/Protection Plan by Demographics/Technographics Tablet Warranty/Protection Plan Purchase Intention by Demographics/Technographics Publish Date: 2Q 2012 Slides: 63 Authored By: John Barrett - Director of Research Yilan Jiang - Manager, Consumer Research
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