- Access and Entertainment
- Connected CE and Platforms
- Connected Home Systems and Services
- Digital Health
- Digital Home Support Services
- Digital Media
- Home Energy Management
- Mobile and Portable
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| Consumer Segmentation: The Big CE SpendersDownload Table of Contents (PDF) Consumer Segmentation: The Big CE Spenders About the Research Previous Research Key Findings Recommendations CE Adoption & Purchase Trends Consumer Electronics Adoption (2009 – 2013) Audio Accessories or Miscellaneous Production Adoption (2010 – 2013) % BB HHs Making a CE Purchase in 1H (2010 – 2013) Consumer Electronics Device Purchases in 1H of the Year (2012 vs. 2013) Average Selling Price of Computers & Mobile Devices (2008 – 2013) Average Selling Price of Home Entertainment Devices (2008 – 2013) Connected CE Internet-Connectable Product Ownership (2009 – 2013) % of Devices Connecting CE Devices to the Internet (2010 – 2013) U.S. Households with Internet- Connected CE (2010 – 2013) U.S. Households with TV-Internet Bridge by Age (Q1/13) PC – to – TV Connection (2009 – 2013) Connected CE: Google Chromecast Google Chromecast Market Overview (Q3/13) Demographic Profile of Google Chromecast Owners & Streaming Video Media Player Owners Demographic Profile of Google Chromecast Owners (Q3/13) Google Chromecast Use (Q3/13) Devices Used with Google Chromecast (Q3/13) Google Chromecast Owners: Annual Expenditure on Movies and TV Programs (Q3/13) Pay-TV Service Subscription by Google Chromecast Ownership (Q3/13) Google Chromecast Owners vs. Non-Owners: Connected CE Ownership (Q3/13) Google Chromecast Owners vs. Non-Owners: OTT Service Subscription (Q3/13) Google Chromecast Online Video Sources (Q3/13) CE Purchases and Purchase Intention: Google Chromecast vs. Streaming Video Media Player (Q3/13) Purchase Location: Google Chromecast vs. Streaming Video Media Player (Q3/13) OTT Service Subscription by Device Ownership (Q3/13) Device Usefulness: Google Chromecast vs. Streaming Video Media Player (Q3/13) The Big CE Spenders Annual Amount Spent on Electronics (Q3/13) Annual Household Expenditures (Q3/13) Electronics Ownership by Spending Level (Q3/13) Difficulty in Giving up CE Devices (Q3/13) % Buying Electronics in 1H 2013 by Spending Level (Q3/13) Number of Devices Purchased by Spending Level (Q3/13) Mean Total Amount Spent on CE by Spending Level (Q3/13) Average Total Amount Spent on CE by Spending Level (Q3/13) Expenditure by Spending Groups as % of all CE Expenditure (Q3/13) Electronic Purchased in 1H 2013 (Q3/13) Amount Spent on CE Devices: Small vs. Big CE Spenders 2013 Purchase Intent (Q3/13) Amount Spent on Electronics by Age (Q3/13) Amount Spent on Electronics by Income (Q3/13) Amount Spent on Electronics by Education Level (Q3/13) Annual Amount Spent on Electronics by Home Size (Q3/13) Annual Amount Spent on Electronics by Number of Children in Home (Q3/13) Big CE Spenders: General Drivers for Spending (Q3/13) The Big CE Spenders: Brand and Store Preferences Big & Small CE Spenders: Laptop Brand Purchased (Q3/13) Big & Small CE Spenders: Tablet Brand Purchased (Q3/13) Big & Small CE Spenders: TV Brand Purchased (Q3/13) Big & Small CE Spenders: Smartphone Brand Purchased (Q3/13) Big vs. Small CE Spenders: Location of Laptop Purchase (Q3/13) Big vs. Small CE Spenders: Location of Tablet Purchase (Q3/13) Big vs. Small CE Spenders: Location of TV Purchase (Q3/13) Big vs. Small CE Spenders: Location of TV Purchase (Q3/13) The Big CE Spenders: Important Purchase Factors Big vs. Small CE Spenders: Laptop Purchase Factors (Q3/13) Big vs. Small CE Spenders: Tablet Purchase Factors (Q3/13) Big vs. Small CE Spenders: TV Purchase Factors (Q3/13) Big vs. Small CE Spenders: Smartphone Purchase Factors (Q3/13) Additional Research from Parks Associates Publish Date: 3Q 2013 Slides: 82 Authored By: John Barrett - Director of Research Yilan Jiang - Manager, Consumer Research
Published by Parks Associates All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher. Printed in the United States of America.
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