- Access and Entertainment
- Connected CE and Platforms
- Connected Home Systems and Services
- Digital Health
- Digital Home Support Services
- Digital Media
- Home Energy Management
- Mobile and Portable
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| TV Viewing Habits and the Challenge of Young NonsubscribersDownload Table of Contents (PDF) About the Research Previous Research Key Findings Recommendations Market Overview: Pay-TV Trending Data Pay-TV Service Subscription (2011 - 2013) Average Monthly Cost of Home Services (2010 - 2013) Previous Pay-TV Subscription Period (2012 - 2013) Pay-TV Subscription Trends (2010 - 2013) Reasons for Canceling Pay-TV Service (Q1/13) Important Sources of Video if Pay-TV Service is Canceled (Q1/13) Reasons for Canceling Pay-TV by Time of Cancellation (Q1/13) The Reconnectors Reconnectors (2012 vs. 2013) Reasons for Cancelling Pay-TV Service (2012 vs. 2013) Primary Video Sources After Canceling Pay-TV Service (Q1/13) Reconnectors: Most Important Video Source When Not Subscribing (Q2/13) Reconnectors: Satisfaction with Video Source when Non Subscribing (Q1/13) Amount Spent on Video Services (Q1/13) Reconnectors: Monthly Expenditure on Video When Not Subscribing (Q2/13) Factors Driving Pay-TV Re-Subscription (Q1/13) Reconnectors: Reason for Re-subscribing by Age (Q2/13) Reconnectors: % Returning to Pay TV Provider by Provider (Q2/13) Market Overview: Connected CE Trending Data U.S. Households with TV-Internet Bridge (2010 - 2013) U.S. Households with TV-Internet Bridge by Age (Q1/13) Percentage of Broadband Households Connecting CE Devices to the Internet (2010 - 2013) PC - to - TV Connection (2009-2012) Market Overview: OTT Services OTT Service Subscription (2012 - 2013) OTT Service Subscription by Age (Q1/13) Viewing Habits by Age TV and Movie Watching Activity by Age (Q2/13) TV Viewing Hours by Age (Q2/13) Sources Used to Watch Movies at Home (Q1/13) Movie Viewing Sources by Age (Q1/13) Sources Used to Watch a TV Program at Home (Q1/13) Home TV Program Viewing Source by Age (Q2/13) Pay-TV Adoption Trends by Age Pay-TV Adoption by Age (2008-2013) Pay-TV Service Subscription by Age (2011 - 2013) Average Monthly Cost of Unbundled Pay-TV Service by Age (2012 vs. 2013) Pay-TV Subscription by Age (Q2/13) Likelihood to Change Current TV Service by Age (Q2/13) Pay-TV Service Intentions by Age (Q2/13) Most Important Sources of Video if Pay-TV Service is Cancelled by Age (Q2/13) Pay-TV Service Cancellation by Age (Q2/13) Cord Cutters/Nevers Pay-TV Consumer Landscape by Age(Q2/13) Cord Cutters/Nevers by Age (2012 vs. 2013) Cord Cutters/Nevers by Age in 2013 (Q2/13) Cord Cutters/Nevers: Prior Use of Pay-TV Service by Age (Q2/13) Cord Cutters: Reasons for Cancelling TV Service by Age (Q2/13) Cord Cutters/Nevers: Intent to Subscribe to Pay TV Service by Age Cord Cutters/Nevers: Change in Video Expenditure by Age (Q2/13) Cord Cutters/Nevers: Viewing Habits Video Consumption by Platforms (Q1/13) Total Weekly Video Consumption by Age (Q1/13) Total Weekly Video Consumption On TVs by Age (Q1/13) Cord Cutters/Nevers: Hours of TV Viewing by Source (Q2/13) Cord Cutters/Nevers: Hours of TV Viewing by Source & Age (Q2/13) Total Weekly Video Consumption On Computers by Age (Q1/13) Total Weekly Video Consumption On Mobile Phones/Tablets by Age (Q1/13) The Netflix Exes Netflix Service Subscription (2012 vs. 2013) Reasons for Canceling Netflix Subscription (Q1/13) Reason for Cancelling Netflix by Age (Q2/13) Additional Research from Parks Associates Publish Date: 2Q 2013 Slides: 88 Authored By: John Barrett - Director of Research Yilan Jiang - Manager, Consumer Research
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