Television Services: The Global Outlook

This report analyzes the growth prospects for different TV services around the world, including the impact of the global recession on consumer adoption and spending. It examines features most likely to give companies a competitive edge, including efforts to combine Internet content and the TV as well as local issues affecting regional adoption and offerings. It also includes global forecast for television services through 2013.

“Terrestrial television is still a major source for viewers in many of the major Western European markets including France, Italy, Spain, and the U.K.," said Jayant Dasari, research analyst, Parks Associates. "Almost 44% of the television viewership in these markets relies on terrestrial services. Digital Terrestrial Television (DTT) will continue to play an important role in the TV market in Europe over the next five to ten years.”

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1.0   Notes on Methodology and Report Focus

1.1 Key Questions Addressed

1.2 Sources of Data

1.3 Definitions and Descriptions

1.4 Glossary of Terms

2.0   TV Services:  A Global Overview

3.0   TV Services – Updates by Region

3.1 Asia-Pacific

3.2 Europe

3.3 United States

4.0   Television Services: The Consumer Perspective

4.1 Impact of Current Economic Conditions

4.2 Shift in Viewing Habits

4.3 Key Trends in Television Services

4.3.1    Video-on-Demand - Driving Customer Satisfaction

4.3.2    Broadband Video – Complementing Primetime Television

4.3.3    iTV Applications – Enabling The Viewer

4.4 Recommendations for Industry Players

4.4.1    Customer Support – Realize More than Customer Satisfaction

4.4.2    Content Management – Enable the Consumer

4.4.3    Advertising – Take a Local Approach

5.0       Global Forecasts

Regulatory Authorities and Industry Consortium References
2008 Television Services Market Share
2007 Global Television Market Share
Global Television Households
Market Share by Technology Type: Asia-Pacific
Digital Television Subscribers in Asia
Leading IPTV Providers in Asia
Television Services by Country – Asia-Pacific
Television Services Market Share – Europe
Leading Telco/IPTV Providers in Europe
Digital Television Subscribers – Europe
Leading Cable Operators in Europe
Television Services in Major European Countries
Television Services Market Share - U.S.
Digital Television Subscribers - U.S.
Verizon and AT&T Subscribers
Quarterly Subscriber Additions - Verizon and AT&T
Leading Cable Operators in the U.S.
Reductions in Household Spending
Likelihood of Canceling Service
Shift in Viewing Habits
Most Desired TV Features
Video-on-Demand Usage
Video-on-Demand Driving Customer Satisfaction
TV Features Most Important to European Broadband Households
Reasons for Streaming Online TV Shows
Broadband Television Complementing Primetime
Television Services Forecast Methodology
Global Telco/IPTV Subscriber Forecast - By Region
Global Satellite Television Subscribers - By Region
Global Terrestrial Television Subscribers Forecast - By Region

Publish Date: 2Q 2009

Pages: 44

Authored By:
Parks Associates - About Parks Associates

Authored by Jayant Dasari
Executive Editor: Stuart Sikes & Tricia Parks
Published by Parks Associates

© April 2009 Parks Associates
Dallas, Texas 75230

All rights reserved.  No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America. 

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Parks Associates has made every reasonable effort to ensure that all information in this report is correct.  We assume no responsibility for any inadvertent errors.
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