- Access & Entertainment Services
- Test cat
- Advertising
- Connected Home Sys. & Srvcs
- Digital Living Overview
- Digital Health
- Digital Home Support Services
- Digital Media
- Mobile and Portable
Core Research Areas
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| Mobile Broadband: Beyond the Cell PhoneDownload Table of Contents (PDF) The Bottom Line 1.0 Methodology and Sources 2.0 Introduction 3.0 Defining Mobile Broadband 4.0 Mobile Broadband Market: Players and Drivers 4.1 Consumers 4.2 Carriers 4.3 CE manufacturers 4.4 Media companies 4.5 Advertisers 5.0 Mobile Broadband: State of the Union 5.1 United States 5.1.1 AT&T 5.1.2 Verizon 5.1.3 Sprint 5.1.4 T-mobile 5.2 Innovations Around the Globe: a Weather Vane for U.S. 6.0 New Breed of CE Devices: Beyond the Cell Phone 6.1 Advantages of Embedded Connectivity vs. External Modems 6.2 Swiss Army Knife vs. Dedicated Devices 6.3 Smartphones and Embedded Mobile Broadband Devices 6.4 The Role of Chip Manufacturers in Device Evolution 7.0 Business Models for Embedded Mobile Broadband Devices 7.1 Owning the Customer Relationship 7.2 New Business Models for CE Manufacturers 7.2.1 The MVNO model 7.2.2 The Revenue Sharing Model 7.3 Carriers’ Service Models 7.3.1 Subsidized Devices 7.3.2 The Importance of Service Bundles 7.3.3 New Business Models for Alternative Form Factors Unlimited, Flat-Rate Model Tiered Service Model Metered Model Ad Supported Model Sponsored Model Need for Hybrid Models 8.0 Market Evolution Scenarios 8.1 Notes on Methodology 8.1.1 Mobile Broadband User Forecast 8.1.2 Smartphone Sales Forecast 8.1.3 Forecast of Mobile Broadband Enabled Devices 8.1.4 Summary of Market Evolution Scenarios 8.2 Realistic Forecast Scenario 8.3 Pessimistic Forecast Scenario 8.4 Optimistic Forecast Scenario 9.0 Recommendations 9.1 Carriers 9.2 CE Manufacturers 9.3 Chip Makers 9.4 Media and Advertising Companies Resource Book 1.0 Consumer Analysis 1.1 Awareness and Interest in Mobile Broadband 1.2 Demand for Auxiliary Services on Mobile Platforms 1.3 Mobile Broadband Devices 2.0 Company Profiles 2.1 AT&T Mobility 2.2 Verizon Wireless 2.3 Sprint Nextel/Clearwire 2.4 T-mobile USA 2.5 Nokia Corporation 2.6 Archos S.A. 2.7 Acer Inc. 2.8 Intel Corporation 2.9 Qualcomm Corporation
Interest in Mobile Data Purchase and Willingness to Pay Publish Date: 4Q 2008 Pages: 102 Authored By:
Authored by Anton Denissov
© December 2008 Parks Associates All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher. Printed in the United States of America.
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