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The Bottom Line

1.0 Notes on Methodology

1.1 Sources of Data

1.2 Definitions and Descriptions

2.0   Current State of the High-end A/V Market

2.1 Characterizing the Customers

2.2 Technology/Product Trends

2.2.1    Home Theater Systems

2.2.2    Multiroom Audio

2.2.3    Media Storage

2.3 Distribution Channels

2.3.1    Home Systems Integrators/Installers

2.3.2    Security Dealers

2.3.3    Home Builders

3.0   Analysis of Market Dynamics

3.1 Impact of PC-based Entertainment Systems

3.1.1    Entertainment Networks

3.2 Impact of Wireless & Power Line Technologies

3.3 Consumers’ Digital Media Consumption

3.4 The Installation Pyramid & Opportunity Gap

4.0   Forecasts

4.1 Home Theater Systems

4.2 Multiroom Audio Systems

4.3 Media Servers

4.4 Entertainment Networks

5.0   Takeaways and Recommendations

Resource Book

Section I: Survey Data

Households on the Move

2007 National Scan

Global Digital Living II

Digital Media Habits II

Channel Monitor

Home Systems Designers/Integrators/Installers

Security Dealers

Home Builders

Section II: Leading Brands in Key Product Segments

In-wall/ceiling Speakers

Floor/Shelf (Freestanding) Speakers

Receivers

Amplifiers and Pre-amps

Multiroom Audio Distribution

Media Servers

Audio/Video Wire & Cables

Plasma Flat-panel TVs

LCD Flat-panel TVS

Rear Projection TVs

Front Projection Video

Screens

Universal Wireless Remote Controls

Section III: Company Profiles

AMX

Belden

Crestron

Da-Lite

Denon

Elan

Escient

InFocus

JBL

Klipsch

Logitech/Harmony

Marantz

Mitsubishi

Monster

Panasonic

Pioneer

Polk

Runco

Russound

Samsung

Sharp

Sonance

Sony

SpeakerCraft

Stewart

Universal Remote

Yamaha

Section IV: Forecasts

Entertainment Networks

Home Theater Systems

Multiroom Audio Systems

Media Servers

Video Servers

Audio-only Servers

Unit Sales: Audio-only Servers vs. Video Servers

The Bottom Line

Evolution of High-end A/V Customers
Dealers' Perception on the Role of Price in Customer Purchase Decisions
Product Owned by Broadband Internet Households (Q3/07)
Flat-panel Screen Size HHs Likely to Purchase (3Q/07)
Importance of Screen Resolution among HHs Likely to Buy HDTV (3Q/07)
Computer-to-Stereo Connection Usage
Movers as % of all Purchasers & Those that Plan to Move % all Purchase Intenders
Trends in Selected Display Technologies
Large-screen Displays Installed in Home Theater Systems: 2006 vs. 2005
Trends in Selected Multi-room A/V Offerings
Percentage of Integrators Installing Media Servers
Integrators’ Opinion about Media Servers Replacing Other Storage Systems
End-user Cost of Media Servers
Media Server Connections with Other Systems
Top Selling Brands of High-end Media Servers
Top Computer Platforms Used for Media Servers
Trends in Selected Media Storage Systems
Home Systems Industry Value Chain
Selected PC-based Entertainment Systems
Evolution of Home Networks
Dealers' Familiarity with Selected Home Networking Technologies for A/V Distribution
Dealers' Familiarity with Selected Wireless Alternatives to A/V Cables
Dealers' Selected Wireless A/V Distribution Technologies
Computer Activities in Broadband HHs (Q3/07)
Computer Activities in Broadband HHs (Q3/07) (Continued)
Installation Services Pyramid & Opportunity Gap
Total High-end Home Theater and Multi-room Audio Market
High-end Home Theater Market
Multi-room Audio Market
Number of Net New Home Theater & Multi-room Audio Installations per Year and Percentage with a Media Server
High-end Media Server Market
Households with Home Networks by Type of Network

Resource Book

Electronic Device Purchases: Movers vs. Non-movers
Television Purchases: Movers vs. Non-movers
Movers as Percentage of All Purchases Selected Electronic Systems
Intentions to Purchase Electronic Devices: Movers vs. Non-movers
Intentions to Purchase Televisions: Movers vs. Non-movers
Movers as Percentage of All Highly Likely to Purchase Selected Systems
Electronic Products Used (Q1/07)
Numbers of Televisions Owned by Type (Q1/07)
Selected Home Systems Owned (Q1/07)
Selected Electronic Products Purchased in Last 12 months (Q1/07)
Electronic Products Households Intend to Purchase in Next 12 Months (Q1/07)
Services to which Households Currently Subscribe (Q1/07)
Video Services to which Households Currently Subscribe (Q1/07)
Type of Internet Access Households Have (Q1/07)
Likelihood of Upgrading Internet Access in Next 12 Months (Q1/07)
Frequency of Playing Music from PC on Stereo (Q1/07)
Number of Content Files Stored on Computers (Q1/07)
Percentage of Households with a Home Network (Q1/07)
Type of Home Network Installed in Homes (Q1/07)
Frequency of Downloading Videos from the Internet (Q1/07)
Frequency of Watching Video Online (Q1/07)
Frequency of Downloading Music from the Internet (Q1/07)
Frequency of Listening to Audio Online (Q1/07)
Products Owned by Internet Households (Q1/07)
Products Owned by Internet Households (Q1/07) (Continued)
Internet Households with Home Networks (Q1/07)
Types of Networks Internet Households Have (Q1/07)
Internet Households Intentions to Purchase Selected Products (Q1/07)
Internet Households Intentions to Purchase Selected Products (Q1/07) (Continued)
Internet Households with Home Theaters and Universal Remotes (Q1/07)
Products Owned by Broadband Internet Households (Q3/07)
Numbers of Televisions by Type Owned by Internet Households (Q3/07)
Sizes of Flat Panel TVs Owned by Internet Households (Q3/07)
Purchase Intentions among Internet Households (Q3/07)
Television Purchase Intentions among Internet Households (Q3/07)
Sizes of Flat Panel TVs Likely to be Purchased by Internet Households (Q3/07)
Video Service Features Broadband Internet Households Have for TVs (Q3/07)
Products Broadband Internet Households Have Connected to TVs(Q3/07)
Means of PC-TV Connections among Broadband Internet Households (Q3/07)
Interest in HDMI Connections among Broadband Internet Households (Q3/07)
Broadband Internet Households with PCs Connected to Stereos (Q3/07)
Means of PC-Stereo Connections among BB Internet Households (Q3/07)
Applications of PC-Stereo Connections among BB Internet Households (Q3/07)
Type of Locations/Facilities Where Firms Install Systems
Percentage of Firms Installing Product Category
IT Experience of Dealers’ Staff: 2007 vs. 2005
Multi-room Audio Systems That Most Caught Integrators' Attention in 2006
Brands of Multi-room Audio Installed Most Often in 2006
Types of Large Screen Displays Installed in Home Theaters: 2006 vs. 2005
Brands of Large Screen Displays Installed Most Often in 2006
Brands of Home Theater Components Installed Most Often in 2006
Multi-room Video Systems That Most Caught Integrators' Attention in 2006
Brands of Multi-room Video Systems Installed Most Often in 2006
PC-based Entertainment Systems that Caught Integrators’ Attention in 2006
Entertainment PCs Installed Most Often in 2006
Dealers' Familiarity with Selected A/V Distribution Technologies
Dealers' Familiarity with Selected Wireless Alternatives to A/V Cables
“CEPro” and Security Integrators Installing Selected Products
“CEPro” and Security Integrators Installing Selected Products (Continued)
Estimated Percentage of New Homes Sold in 2007 with Selected Electronic Amenities (Q4/07)
Components of Audio Systems Builders Offer (Q4/07)
Top Ten Most Widely Offered Multi-room Audio Brands (Q4/07)
Home Theater Components Builders Offering Them Typically Install
Home Theater Components Builders Offering Them Typically Install (Continued)
Types of TV Screens Builders Pre-wire and/or Build Space for in New Homes: 2007 vs. 2005
Respondents’ Rating of Importance of Selected Brand Characteristics
Household Penetration of Home Networks by Type
Revenues through Installing Dealer Channels: 2007 vs. 2012
High-end Home Theaters: Total Revenue and Installations
High-end Home Theater Hardware Revenues and Installations
Multi-room Audio Total Revenues and Installations
Multi-room Audio Hardware Revenues and Installations
High-end Video Server Market: 2005 to 2012
High-end Audio-only Server Market: 2005 to 2012
High-end Media Server Unit Sales: Video and Audio-only

Publish Date: 1Q 2008

Pages: 244

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Authored By:
Bill Ablondi - Director, Home Systems Research

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Executive Editor: Tricia Parks
Published by Parks Associates

© January 2008 Parks Associates
Dallas, Texas 75230

All rights reserved.  No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct.  We assume no responsibility for any inadvertent errors.