Completed Research

This study of U.S. and Canadian broadband households examines their selection process for communications and entertainment services, drivers for high and low customer satisfaction with these services, interest in value-added services, and optimal packaging and pricing for service bundles.

This project examines consumer perspectives on a variety of mobile and portable devices.

This international study focuses on current consumer use of and interest in video experiences, including linear and on-demand television, online video, 3D TV, whole-home/out-of-home DVRs, and connected consumer electronics.

An online survey of 1,500 U.S. households determines current consumer adoption and attitudes toward advanced energy solutions and Smart Grid technologies, highlighting the opportunities and challenges in residential energy management.

This project features consumer surveys of multiple European countries that provide a quantitative assessment of the market for digital home technical and support services.

This study tracks and analyzes the decision-making process, from interest to actual purchase, for consumers across 40 CE products in 27 categories.

This primary consumer survey provides a quantitative assessment of the market for digital home technical and customer support services.

Parks Associates’ Digital Media Evolution study assesses the market demand for combined features and services for tomorrow’s digital media devices.

This project offers analysis of consumer adoption, preferences, and purchase intentions for digital services, technology products, and digital entertainment in multiple EU countries. 

Parks Associates’ Multifamily Residences research project assesses the market for systems and services offered by developers and managers of multifamily residential units (MDUs or Multiple-Dwelling Units).

National Technology Scan is Parks Associates’ annual nationwide survey. It provides an accurate picture of current adoption levels, demand, and the size of the total available market, with comparative analysis of past adoption levels and overall trending patterns.

Consumers have a variety of options available to them for television services, Internet, and communications. What entertainment and communications features are critical today for differentiation and revenue generation, and which are must-have features to implement in the near future?

This study covers all consumer aspects of the gaming domain, including gamer habits and expenditure on different hardware platforms (PC, console, set-top box, portable gaming device, and mobile phone), online gaming vs. offline gaming activities...

Examines the decision-making process of today’s consumers and key factors that trigger or inhibit purchasing. This survey of consumers provides greater definition and measurement of purchase intentions as well as key barriers to technology adoption.

Multiple media trends are occurring thanks to new technologies available. This study provides insight and knowledge by rigorously analyzing the new trends in the way media is used and distributed.

This study examines emerging trends in adoption and use of mobile devices and services and consumer perspectives regarding mobile convergence.

Parks Associates conducts annual nationwide surveys that provide an accurate picture of current adoption levels, demand, and size of the total available market...

A unique quantification of digital lifestyle purchases by households that have moved or are planning to move.  This project will quantify the market for key digital lifestyle products and services purchased by households that have moved within the last two years.

This study quantifies and analyzes the market demand for emerging media platforms, features, and services.

This continuous research program provides analysis and data on the following groups...