Key Research Benefits

• Buying process, actions, research, and rationale

• Primary location(s) of connected CE in household

• Tracking other purchases and their influence on connected CE adoption

• Quantifying the overlap in connected device ownership and decision-making process

• Applications for connected devices

• Consumer segments and preferences toward one device versus another

• Key features that differentiated the brands

• Role of in-store demos, salesperson explanations, online demos, and other information

• Previous experience with connected CE products

The CONNECTED CE Tracker leverages data from Consumer Decision Process (CDP) to provide time-series tracking information and analysis. CDP is an ongoing research service that identifies critical factors in the consumer buying process and aids manufacturers and retailers in creating effective marketing plans.

• Connected Consoles: Gaming, Media, and Beyond
  

  This report profiles new capabilities of connected game consoles; analyzes new services and business models including online multiplayer gaming, virtual worlds, dynamic in-game advertising, and digital delivery of games and videos; forecasts sales and revenue growth and market share; and examines the impact of game consoles on other industries such as Internet video, connected home, service providers, and content industry.

  “Broadband connectivity is now a common feature of current-generation game consoles,” said Parks Associates. “Online console services such as Xbox Live, PlayStation Network, and Wii Shop Channel create significant new revenue opportunities for console manufacturers and content providers.”

• Connected Living Room: Web-enabled TVs and Blu-ray Players
  

  This report examines the market for consumer electronics providing online video access to the television. It specifically examines connected TVs, connected Blu-ray players, PC-to-TV connections, and networked digital video player set-top boxes. This report covers key technology solutions and provides worldwide forecasts through 2015.

  ”As the industry prepares to unveil the fourth generation of connected TVs and related devices in early 2011, a significant focus in the networked consumer electronics space will be in developing products to receive multiple types of content and applications,” said Kurt Scherf, vice president, principal analyst, Parks Associates. “Online and Web content will be prevalent, and connected consumer electronics will play a more significant role in delivering operator-managed services and content to consumers.”