Trends in Digital Rights Management and Content Protection

This report examines the current and emerging content protection industry. It identifies the important features, beyond basic content protection/ antipiracy elements, for today’s conditional access (CA)/digital rights management (DRM) solutions. It also examines changes in content technologies and solutions, including ways CA/DRM solutions can create new revenue models and meet consumer desires to access video on multiple devices.

”Although protecting premium content remains a chief role of various antipiracy solutions, the proliferation of digital media and networked devices is requiring companies to add additional elements to their solutions,” said Kurt Scherf, vice president, principal analyst, Parks Associates. “Content protection is being enhanced via solutions that emphasize multidevice usage, the protection of both linear and on-demand content, and the use of content identification for both forensics and new monetization models.”

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The Bottom Line

Digital Rights Management and Content Protection Dashboard

1.0   Report Summary

1.1 Purpose and Scope of Report

1.2 Data Sources

1.3 Companies Briefed

1.4 Definitions of Terms and Acronyms

2.0   Defining the Space

2.1 Physical Content Protection

2.2 Link Protection

2.3 Conditional Access

2.4 Digital Rights Management

2.5 Watermarking

3.0   Video Applications and Content Protection

3.1 Managed Video

3.1.1    Pay TV Services, Solutions: Beyond the STB

3.1.2    TV Everywhere

3.2 Online Video: Going “Over-the-Top”

3.3 Mobile Video

4.0   Market Trends and Recommendations

4.1 Key Areas to Watch

4.1.1    Robustness and Renewability

4.1.2    The Push towards Interoperability

4.1.3    Optimization

4.1.4    DRM and Music from the Cloud

4.1.5    Advertising

4.1.6    Early Release Video

4.2 Market Recommendations

4.2.1    Court the Carrier as Well

4.2.2    Flexibility and Consolidation

4.2.3    Monetization of Piracy Deterrence

4.2.4    Be a Tool, Not Just a Weapon

Physical Content Protection Licensing Groups

CPSA Framework

Widely Used Protection Technologies

Technical Elements of the DTCP Standard

Conditional Access System Components

Conditional Access Solutions and Providers

Interoperability Initiatives

DRM Solutions and Providers

Use of Watermarking in Theatrical Release (Source: Digital Watermarking Alliance)

Watermark Technologies and Solution Providers

The Managed Video Ecosystem (Source: Intel Corporation)

Appeal of Whole-home DVR Systems

Widevine Cypher System Structure

Whole Home DVR Initiatives and Service Offerings

Multiscreen / TV Everywhere Initiatives

NDS Unified Headend System Architecture (Source: NDS Corporation)

Multiplatform Video Consumption

Changing Video Consumption Habits

Full Length Video Watching on the PC

Devices Connected to the Home Network

Online Video Providers and Device Availability

Content File Types Stored on NAS

Mobile Video Service Payment Methods

Mobile Video Service Preferred Payment Methods

Inhibitors of PC Video Consumption

Inhibitors to Game Console Video Consumption

Inhibitors to Mobile Phone Video Consumption

Publish Date: 4Q 2010

Pages: 97

Authored By:
Kurt Scherf - Vice President, Principal Analyst

Authored by Kurt Scherf and Laura Allen Phillips

Executive Editor: Tricia Parks

Published by Parks Associates

© December 2010 Parks Associates

Dallas, Texas 75230

All rights reserved.  No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

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ParksAssociateshas made every reasonable effort to ensure that all information in this report is correct.  We assume no responsibility for any inadvertent errors.
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