Smartphone: King of Convergence (Second Edition)

This report updates Parks Associates’ smartphone research using the latest market data and consumer survey results. Topics covered include smartphone sales and market shares, feature trends, new mobile applications and services, and smartphone adoption among enterprise customers and consumers. The report concludes with a five-year forecast of of smartphone sales and mobile app revenues.

"Smartphone penetration jumped another 9% in the U.S. from 3Q09 to 3Q10, and Google’s Android OS benefited most from consumers’ demand for smartphones. Global demand for smartphones has been phenomenal,” said Harry Wang, Director of Health and Mobile Product Research at Parks Associates. ”This new mobile computing platform has opened up endless business opportunities for carriers, app developers, and content distributors.”

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Download Table of Contents (PDF)

The Bottom Line

1.0   Report Summary

1.1 Purpose of Report

1.2 Scope of Report

1.3 Research Approach

2.0   Smartphone Market Update

2.1 Global Smartphone Growth and Key Trends

2.2 Major Smartphone Brands and Market Performance

2.2.1 Smartphone Features and Functions

2.2.2 Market Share by Brands and Operating Systems

2.2.3 Mobile App Stores and Revenues

2.3 Mobile Carriers’ Smartphone Strategy

2.3.1 Smartphone and Data Plan Usage

2.3.2 Carrier’s Mobile App Store Strategy

2.3.3 Smartphone Adoption in the Enterprise Market

2.4 Consumer Data on Smartphone Usage and Preferences

2.5 Emerging Functions on Smartphone

2.5.1 Video Conferencing/Video Chat

2.5.2 Mobile Multimedia Entertainment

2.5.3 Mobile Commerce and Location-based Services (LBS)

3.0   Market Forecasts

3.1 Market Drivers and Barriers

3.2 Forecast Methodology

3.3 Sources of Information

3.4 Five-year Projection of Smartphone Sales and Users

4.0   Market Implications and Recommendations

Coming Soon!

Publish Date: 1Q 2011

Pages: 0

Authored By:
Harry Wang - Director, Health & Mobile Product Research

© March 2011 Parks Associates
Dallas, Texas 75230

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.
 
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