Mobile Data: Analysis and Forecasts

This report analyzes the trends in the mobile data market from both consumer and mobile service provider perspectives. It examines operators’ retail and wholesale mobile data offerings, their managed service capabilities, the roadmap for mobile value-added services, and competition/ collaboration with over-the-top mobile content and application developers and distributors.

“Data services are a future revenue driver for mobile operators, but mobile broadband creates a new set of challenges for them,” said Harry Wang, Director of Mobile and Health Research, Parks Associates. “Consumer desire for richer mobile experiences and the market demand for services and applications built on open access could undermine their walled-garden business model. Operators will have to adapt their business models to sell more value-added data applications on top of access services. The key question is what types of mobile data applications will have a broad appeal and help operators differentiate from many would-be mobile service offerings from third-party aggregators and distributors.”

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The Bottom Line

1.0   Report Summary

1.1 Purpose of Report

1.2 Scope of Report

1.3 Research Approach

1.3.1    Sources of Information

1.3.2    Definitions and Classifications

2.0   Mobile Data Adoption and Service Offerings

2.1 The Shift from Voice to Data—Operator Perspectives

2.2 Types of Mobile Data Services and Their Adoption

2.2.1    Mobile Messaging and Internet

2.2.2    Ringtones, Wallpapers, Music/Game Downloads

2.2.3    Mobile Subscription: TV, Music/Game-on-Demand, Social Networking & Navigation

2.2.4    Mobile Apps: The New Mobile Content Distribution Channel

2.2.5    Other Emerging Mobile Data Services

2.3 Mobile Data Wholesale Businesses

2.3.1    MVNOs

2.3.2    Mobile Broadband Connected CEs

2.3.3    Mobile Broadband for Industry Verticals

3.0   Data’s Impact on the Mobile Ecosystem

3.1 4G/LTE and Network Traffic Management

3.2 Application Development and Content Aggregation

3.3 Device Management and Provisioning

3.4 Mobile Cloud: Who Will Be in Control?

4.0   Market Forecasts

4.1 Forecast Methodology

4.2 Sources of Information

4.3 Mobile Data Revenues: Five-Year Global Forecasts

5.0   Market Implications and Recommendations

Mobile Data ARPU by Carriers (4Q08-3Q10)
Adoption of Messaging and Mobile Internet Service in the U.S.
Carriers’ Data Plan Pricing Strategies and Initiatives
Mobile Messaging Solution Providers
Adoption of Mobile TV, Social Networking, Navigation Data Services
North American and European Carriers’ Mobile TV Offerings
Mobile Carriers’ Music Subscription Offerings
Mobile Music Aggregators and Distributors
Mobile Navigation Application Developer and Service Enablers
Non-Carrier Operated Mobile App Stores
Non-Carrier Operated Mobile App Stores
Mobile Carriers App Store Initiatives
Carriers’ Mobile Broadband Connected CE Opportunities
Mobile Broadband Enabled Healthcare Applications/Services
Mobile LBS Solution and Service Providers
Mobile Network Traffic Management Solutions and Services
Network Equipment Vendors’ Managed Service Platform Initiatives
Global M2M Platform Developers
List of Companies Interviewed
Worldwide Mobile Data Revenue Forecasts 2009-2015
Worldwide Mobile Data Revenue Forecasts by Region 2009-2015
Worldwide Mobile Data Revenue Forecasts by Data Categories

Publish Date: 1Q 2011

Pages: 60

Authored By:
Harry Wang - Director, Health & Mobile Product Research

Authored by Harry Wang
Executive Editor: Tricia Parks
Published by Parks Associates

© January 2011 Parks Associates
Dallas, Texas 75230

All rights reserved.  No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

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Parks Associates has made every reasonable effort to ensure that all information in this report is correct.  We assume no responsibility for any inadvertent errors.
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