Service providers are currently facing issues brought on by the economic and housing crisis, slowing subscriber growth, and increased competition – where the right combination of services or the wrong pricing dynamics can woo subscribers from one carrier to the next. Although service providers’ priorities have been consistent over time, the steps necessary to fulfill them have changed. The major priorities include retaining current consumers, acquiring new consumers, and growing ARPU. This white paper looks at the service roadmap for providers as the market evolves.