Quantitative Surveys

Questionnaire design:  Clients leverage our years of digital living knowledge to craft the right questions that elicit the knowledge they need to know.

Global coverage:  We frequently survey multiple countries in multiple languages and have developed a proven translation verification process with global field partners.

Statistical analysis: Using the appropriate statistical analysis techniques, we provide insight into market demographics, usage models, purchase intentions, price elasticity, and psychographics.

Forecast Modeling

Digital home baseline: Our forecasts are built upon years of studying consumer adoption of digital living products.

Flexible models: Our forecast models start with census or “known” data, and we develop them to be easily updated by the user to accommodate changing conditions.

Market Assessment

Market sizing:  Our analysts assess the Total Addressable Market (TAM) for a product or service.

Trend spotting:  Our team evaluates the primary barriers and catalysts for market penetration.

Competition:  Our analysts evaluate the competitive forces acting within the target market of a specific product or service.

Channel:  Our team determines the status of the channel infrastructure and its ability to support new offerings.

Focus Groups

Moderator guide design:  Having completed over one hundred focus groups, our team is proficient in session design and moderation.

Turnkey management:  From design to recruitment to analysis of results, we manage the whole process.

Entry Strategy Assessment

Evaluation of strategy:  Analysts apply their knowledge of market conditions to recommend entry strategies for specific products, services, or solutions.

Interviews

Direct contact: Interviews with leading industry players are sometimes the best way to gain qualitative insight into strategies and expectations. The Parks Associates analyst team has conducted both structured and open-ended interviews with principles from multiple industries in the digital living value chain.

Presentations and Webcasts

Team presentations: Our analysts frequently serve as key speakers at corporate strategy meetings, user conferences, and industry seminars.

Webcasts: A webcast, presented by our analysts and developed based upon your suggested topics, provides a convenient way to inform and interest a dispersed audience in a short period of time.

White Papers

Analyst opinion: Our analysts write a market overview, supplemented with decades of market knowledge and consumer data, to provide an objective viewpoint of a market from an expert source.