Press Releases

Parks Associates Announces New Online Video Research at CONNECTIONS™: The Premier Connected Home Conference

Parks Associates announced new research showing TVs are outpacing computers as the key platform for Internet video at the firm’s 18^th annual CONNECTIONS™: The Premier Connected Home Conference today in San Francisco. In the first quarter of 2014, U.S. broadband households watched roughly 3 hours of online video per week on each platform, but the amount of online video ...read more

Parks Associates and industry leaders discuss technology and business solutions for the connected consumer in San Francisco, May 13-15

Parks Associates announced today that Ken Durand, Vice President, Innovation and Business Development, Ericsson, will present the CONNECTIONS™ morning keynote, “The Car…Just Another Connected Device?” on Thursday, May 15, 9:45 a.m. Durand will examine the current innovations and constraints in the connected car ecosystem, analyze the long-ter ...read more

Three-day executive conference in San Francisco, May 13-15, focuses on the connected consumer and Internet of Things

International research firm Parks Associates will bring together more than 350 industry leaders for the 18^th annual CONNECTIONS™: The Premier Connected Home Conference, May 13-15, at the San Francisco Airport Marriott Waterfront. The three-day executive conference focuses on innovative technology and business solutions for the connected consumer, with analyst ...read more

Parks Associates and industry leaders to discuss the Internet of Things and the smart home in San Francisco, California, May 13-15

Parks Associates announced today that Joe Chow, VP/GM - Connected Devices, Cisco Systems, Inc., will deliver the keynote "How Can the Internet of Everything Enable Connected Life" at CONNECTIONS™ on May 14, 11:45 a.m. The three-day executive conference focuses on innovative technology and business solutions for the connected consumer. 

"Home ...read more

California Technology Companies Will Address the Market at CONNECTIONS™: The Premier Connected Home Conference, San Francisco, May 13-15

New research from Parks Associates finds 65% of broadband households in California have at least one connected CE device, such as a smart TV, streaming media player, or Google Chromecast. The firm, which will host the 18^th annual CONNECTIONS™: The Premier Connected Home Conference May 13-15 in San Francisco, said that 50% of California broa ...read more

New research addresses current trends, consumer adoption, and revenue models in smartphone market

Parks Associates today announced mobile research showing 25% of U.S. smartphone users have a lifetime value to a mobile carrier of $5,000 or more. While the lifetime value of smartphone users varies significantly, Apple iPhone users in general have a higher value than Android users—roughly one-third of iPhone users have a lifetime value of $5,000 or more versus just 22% of Andro ...read more