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Thursday, May 22, 2014Two-thirds of U.S. broadband households watch movies and TV using online video services In a new Market Focus research report, Parks Associates analyzes consumers who purchase OTT video, including purchases, rentals, and subscriptions, finding that two-thirds of all U.S. broadband households now watch movies and TV programs using online video services. The report, "OTT Video Buyers: Subscriptions and Transactions," has several key topics:
It also provides several benefits, segmenting broad consumer groups and breaking down data by the major video service providers.
For more information on this report or other consumer research in the digital media market, email Parks Associates. Comments
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