A new Parks Associates whitepaper addresses and evaluates the challenges facing service providers and platform vendors in retaining their most valuable customers. Written by Parks Associates directors of research Brett Sappington and Harry Wang, "Retaining Customers: Content, Platforms, and Video Services" finds that even though less than 5% of consumers have cut the cord to pay-TV services, combating cord-cutting and retaining customers in an evolving landscape remains a high priority for many companies.

This whitepaper provides valuable insights for both service providers and platform vendors:

Service Providers:

• Consumer considerations on whether or not to "cut the cord"
• Stages of TV Everywhere and the current factors influencing this offering
• Strategies to enhance the user/viewer experience through new distribution channels, content  offerings, etc.

Platform Vendors:

• Current efforts to "lock in" customers to a particular platform
• Leading platform vendors
• Analysis of key customers for Amazon, Apple, Microsoft, and Google

To download your complimentary copy today, click here.

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